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Wicker Trunk

Fail

Buyers convert on only 0.8% of searches, so Wicker Trunk is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$107K/yr145K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
41%top-5 click share · 18 brands · 24 sellers

Flapen Score

Wicker Trunk against its category

The dotted line is the Home & Kitchen average. Past it, Wicker Trunk is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicker Trunk market on Amazon at a glance

Shoppers on Amazon United States searched for Wicker Trunk 145K times last year and spent an estimated $107K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
0.8%
Market size, estimated
$107Ka year
Peak month
January2.0× the quietest month
Top search term
wicker trunk39K searches a year

02 · Price

A sale here is worth $96.75.

Listings sell for $96.75 on average, from $20.19 to $229.05. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $96.75 that is $0 to $10K a year per listing.

Average price
$96.75inside the $15 to $100 sweet spot
Price range
$20.19–$229.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #78 within Storage Trunks & Chests. It carries 552 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
82%
Out of stock, average day
9.1%
Average rank
#78in Storage Trunks & Chests
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
552per listing
Listings tracked
39

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wicker Trunk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

25%

  • Brand 119%
  • Brand 218%
  • Brand 316%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Wicker Trunk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Wicker Trunk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicker trunk39K/yr
  • wicker toy chest33K/yr
  • wicker storage trunk33K/yr
  • wicker storage chest11K/yr
  • wicker storage trunk with lid7K/yr
  • wicker toy storage5K/yr
  • basket trunk4K/yr
  • wicker trunk with lid4K/yr
  • wicker chest storage trunk9K/yr

Reviews and returns

What reviews say buyers love and hate about Wicker Trunk

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Storage Capacity”
13%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Tiny basket”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wicker Trunk questions

Answered from the same tracked data.