Is wicker trunk profitable to sell on Amazon United States?

The niche generates $107K/yr across 39 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (46/100).

How competitive is the wicker trunk niche?

18 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in wicker trunk?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.5%.

When does demand for wicker trunk peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the wicker trunk niche?

Listings span $20.19–$229.05; the average listing price is $96.75 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.

wicker trunk

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Great$96.75

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good552.03

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$20.19–$229.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$107K

$107K/yr · 145K searches

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, wicker trunk is a $107K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wicker trunk market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $97K–$121K; units × avg price
Conversion rate: 0.8%
Avg BSR: #78
Page quality: 0%
Prime: 82%
Sponsored: 85%
Out of stock: 9.1%
Avg brand age: 39 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

25%

Honjourai19%
eHemco18%
MOORLITER16%
SETVSON8%
happimess7%
Casafield7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top wicker trunk search terms

wicker trunk39K/yr +0.6%0.4% conv.
wicker toy chest33K/yr -18.0%0.7% conv.
wicker storage trunk33K/yr -35.9%0.3% conv.
wicker storage chest11K/yr +2.2%0.3% conv.
wicker storage trunk with lid7K/yr -34.8%0.4% conv.
wicker toy storage5K/yr +4.5%0.6% conv.
basket trunk4K/yr -14.1%0.6% conv.
wicker trunk with lid4K/yr -8.8%0.5% conv.
wicker chest storage trunk9K/yr -64.4%0.4% conv.

All search terms

Top wicker trunk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eHemco Water Hyacinth Wicker Storage Trunk Natural 30x17.5x17.5 Inches

eHemco$138.744.5★623 rev

Honjourai Wicker Storage Basket with Lid Rattan Shelf Basket with Removable Liner Bag 160L Storage Bin Storage Trunk with Heightened Feet Storage Container for Wardrobe Home Organizer

Honjourai$60.854.7★588 rev

MOORLITER Water Hyacinth Storage Basket with Lid 17.2 Gallon (65L) Wicker Storage Trunk with Handles Handwoven Wicker Storage Bin for Blanket Foldable for Living Room Laundry Room Natural

MOORLITER$48.214.4★165 rev

Handwoven Storage Basket with Lid 165L Wicker Storage Bin Natural Water Hyacinth Leather Buckle & Metal Frame Metal Ring Handles for Easy Transport Storage Chest & Trunk for Bedroom Living Room

Honjourai$85.963.6★26 rev

SETVSON Storage Basket with Lid Rattan Woven Storage Baskets with 2 Separate Lids 17.2 Gallon (65 L) 22 x 13 x 13.8 Inches Foldable 2 Removable Liner Bags Handles for Bedroom Laundry Room Natural

SETVSON$45.764.6★569 rev

Newest

by launch date

VASAGLE ELLAN Collection - Boho Storage Bench with Rattan Look Storage Chest with Rounded Corners Blanket Chest and Trunk with Seat for Bedroom Entryway Natural Brown ULSB503KC01

VASAGLE$83.372,077 rev

3mo ago

SETVSON Storage Basket with Lid Woven Wicker Baskets with 2 Separate Lid 9.2 Gallon (35 L) Wicker Storage Bins with Handles Foldable and 2 Removable Liner Bags for Bedroom Laundry Room Natural

SETVSON$38.53569 rev

11mo ago

MOORLITER Water Hyacinth Storage Basket with Lid 52.8 Gallon (200L) Wicker Storage Trunk with Handles Handwoven Large Wicker Storage Basket for Blanket Foldable for Living Room Bedroom Natural

MOORLITER$82.64165 rev

12mo ago

MOORLITER Water Hyacinth Storage Basket with Lid 17.2 Gallon (65L) Wicker Storage Trunk with Handles Handwoven Wicker Storage Bin for Blanket Foldable for Living Room Laundry Room Natural

MOORLITER$48.21165 rev

1y ago

MOORLITER Water Hyacinth Storage Basket with Lid 17.2 Gallon (65L) Wicker Storage Trunk with Handles Handwoven Wicker Storage Bin for Blanket Foldable for Living Room Laundry Room White

MOORLITER$47.62165 rev

1y ago

What buyers say about wicker trunk

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity21%

“Great storage”

Quality-Overall12%

“Great quality and easy to put together”

Assembly/Installation11%

“Easy set up”

Strength10%

“Nice looking sturdy basket”

Value For Money6%

“Good value for money”

Size-Overall5%

“The lids fit perfectly”

Design-Overall5%

“Its very aesthetic, great price, and good quality”

Advertised Vs Actual Product5%

“As advertised”

Fun/Entertainment Experience3%

“Perfect for Toys”

Ease Of Use2%

“easy to use”

What buyers complain about

Size-Overall13%

“Tiny basket”

Quality-Overall12%

“Its simply lacking quality control”

Strength11%

“very flimsy”

Smell7%

“Strong smell”

Assembly/Installation6%

“Poor assembly”

Value For Money6%

“if not I will send back its not a cheap item”

Durability3%

“I am not sure about the durability at this time”

Material Quality3%

“Both the basket material”

Color2%

“Color not as shown”

Shape/Style1%

“Doesnt hold its shape”

Top return reasons

Size-Overall44%

Color7%

Defective Material/Parts5%

Smell5%

Quality-Overall5%

Assembly/Installation5%

Strength4%

Material Quality4%

Advertised Vs Actual Product4%

Value For Money3%

Common questions

Is wicker trunk profitable to sell on Amazon United States?: The niche generates $107K/yr across 39 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (46/100).
How competitive is the wicker trunk niche?: 18 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in wicker trunk?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.5%.
When does demand for wicker trunk peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the wicker trunk niche?: Listings span $20.19–$229.05; the average listing price is $96.75 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.