Is wicker toilet paper holder profitable to sell on Amazon United States?

The niche generates $44K/yr across 29 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (48/100).

How competitive is the wicker toilet paper holder niche?

21 brands and 25 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in wicker toilet paper holder?

Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 2.7%.

When does demand for wicker toilet paper holder peak?

Demand peaks in Jan–Jul–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the wicker toilet paper holder niche?

Listings span $11.73–$37.77; the average listing price is $27.18 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.

wicker toilet paper holder

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.18

avg listing price — sweet spot $15–$100

Review moat

Great272.52

avg incumbent reviews — the moat a new listing must climb

Price range

Great$11.73–$37.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 62K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, wicker toilet paper holder is a $44K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul–Sep. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

wicker toilet paper holder market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $41K–$54K; units × avg price
Conversion rate: 2.6%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 15.2%
Avg brand age: 24 months
Avg seller age: 219 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

50%

Top 20: 88%

Open market

34%

PINXIURY22%
Coeusy16%
YANGQIHOME8%
efluky7%
Graciadeco6%
CubesLand6%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +7.4% search growth over the last 90 days.

Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top wicker toilet paper holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PINXIURY Water Hyacinth Paper Roll Holder Wicker Toilet Paper Holder Stand for Bathroom 3 Rolls of Toilet Paper Storage Toilet Roll Holder Stand for Bathroom and Under Sink

PINXIURY$27.914.4★156 rev

Coeusy Toilet Paper Basket with Lid Wicker Basket for Bathroom Organizers and Storage Holds Up to 6 Mega Rolls Decorative Hand-Woven Rattan Bathroom Decor Accessories Natural Water Hyacinth

Coeusy$32.144.6★422 rev

YANGQIHOME Toilet Paper Storage Water Hyacinth Toilet Paper Storage with Lid Papers Container for up to 6 Mega Rolls Bathroom Basket Organizer

YANGQIHOME$36.094.6★138 rev

Graciadeco Stand Paper Storage with Lid Spare Extra 3 Rolls of Toilet Tissue Holder Free Standing Water Hyacinth Wciker Toilet Paper Organizer Basket for Bathroom

Graciadeco$26.274.4★190 rev

CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor

CubesLand$18.894.9★967 rev

Newest

by launch date

Toilet Paper Storage Basket with Lid & Handles Natural Water Hyacinth Slim Toilet Paper Holder Holds Up to 6 Mega Rolls Decorative Hand-Woven Wicker Rattan Bathroom Dcor Organizer

CFGUK$30.6022 rev

1w ago

Coeusy Toilet Paper Storage Basket with Lid Paper Rope Wicker Basket for Bathroom Organizers and Storage Toilet Paper Holder for Up to 6 Mega Rolls Boho Hand-Woven Decorative Decor Natural

Coeusy$30.5380 rev

8mo ago

Freestanding Wicker Toilet Paper Holder with Lid&Storage-Holds 4 Rolls Handmade Woven Water Hyacinth Organizer Basket for Bathroom Boho Farmhouse Decor Tissue Stand with Storage Shelf

Alongscenery$28.639 rev

9mo ago

Kriitools Wicker Bathroom Basket Organizer W/Scalloped for Toilet Paper

Kriitools$19.0752 rev

10mo ago

Handmade Cotton & Jute Toilet Paper Holder Woven Toilet Paper Stand & Storage Basket with Lid Freestanding Organizer for Bathroom Fits 3 Mega Rolls 14 x 7

PINXIURY$29.09131 rev

11mo ago

What buyers say about wicker toilet paper holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality, it is very sturdy”

Size-Overall16%

“Great fit”

Storage Capacity12%

“Attractive storage”

Design-Overall12%

“It is sleek”

Advertised Vs Actual Product7%

“Exactly as described”

Strength6%

“The Basket is sturdy”

Value For Money4%

“Worth your money”

Ease Of Use3%

“easy to use”

Shape/Style1%

“Holds 6 rolls, looks cute”

Organizing Capabilities1%

“Looks nice and makes it easy to organize”

What buyers complain about

Size-Overall27%

“Too small”

Smell9%

“This basket smelled so bad”

Value For Money8%

“A bit too expensive”

Quality-Overall5%

“The price was a lot for this poor-quality basket”

Strength3%

“it is a bit wobbly”

Storage Capacity2%

“so storage is always a challenge”

Instructions/User Manual/Troubleshooting2%

“I had to smile at the instruction manual included”

Material Quality2%

“Hard to get soft material to stand up”

Functionality-Overall2%

“The pictures showing I can load 6 rolls and I can't close the lit so I just put 3 the seller needs to fix it”

Durability2%

“I feel like it could easily break”

Top return reasons

Size-Overall46%

Color18%

Advertised Vs Actual Product5%

Quality-Overall4%

Defective Material/Parts4%

Value For Money3%

Material Quality3%

Smell3%

Shape/Style2%