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Wicker Toilet Paper Holder

Fail

Shoppers spend an estimated $44K a year here, so Wicker Toilet Paper Holder is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$44K/yr62K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
50%top-5 click share · 21 brands · 25 sellers

Flapen Score

Wicker Toilet Paper Holder against its category

The dotted line is the Home & Kitchen average. Past it, Wicker Toilet Paper Holder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicker Toilet Paper Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Wicker Toilet Paper Holder 62K times last year and spent an estimated $44K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Jul–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
2.6%
Market size, estimated
$44Ka year
Peak month
September2.0× the quietest month
Top search term
wicker toilet paper holder51K searches a year

02 · Price

A sale here is worth $27.18.

Listings sell for $27.18 on average, from $11.73 to $37.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.18 that is $0 to $3K a year per listing.

Average price
$27.18inside the $15 to $100 sweet spot
Price range
$11.73–$37.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #273 within Holders & Dispensers. It carries 273 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
15.2%
Average rank
#273in Holders & Dispensers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
273per listing
Listings tracked
29

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Wicker Toilet Paper Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

25

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

50%

Top 20: 88%

Open market

34%

  • Brand 122%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Wicker Toilet Paper Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Wicker Toilet Paper Holder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wicker Toilet Paper Holder questions

Answered from the same tracked data.