Is wicker plate holders profitable to sell on Amazon United States?

The niche generates $64K/yr across 25 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the wicker plate holders niche?

19 brands and 27 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in wicker plate holders?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 6.2% — above our launch gate.

When does demand for wicker plate holders peak?

Demand peaks in May–Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the wicker plate holders niche?

Listings span $9.57–$28.86; the average listing price is $18.86 (sweet spot $15–$100). The average incumbent carries 1,033 reviews — the moat a new listing must climb.

wicker plate holders

Worth a look

Shows a sweet-spot price point ($18.86 avg), but a small market ($64K/yr) keeps it on the watch list.

Avg price

Great$18.86

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$9.57–$28.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,032.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Good+28.5%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Market size

Bad$64K

$64K/yr · 64K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, wicker plate holders is a $64K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

wicker plate holders market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $57K–$75K; units × avg price
Conversion rate: 5.3%
Avg BSR: #1,088
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 5.5%
Avg brand age: 35 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

27%

Stock Your Home37%
Fasmov15%
Losaria8%
Cheardia5%
EBIGIC4%
Xosjska4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top wicker plate holders search terms

wicker paper plate holders22K/yr +40.4%3.9% conv.
wicker plate holders15K/yr +45.6%3.8% conv.
bamboo paper plate holder7K/yr +72.6%4.3% conv.
wicker paper plate holders 10 inch bamboo4K/yr +131.7%4.9% conv.
wicker plate holders for paper plates5K/yr +16.2%4.7% conv.
wicker paper plate holder4K/yr +46.6%3.2% conv.
wicker plates3K/yr -3.4%3.0% conv.
wicker rattan paper plate holders4K/yr -75.7%3.4% conv.

All search terms

Top wicker plate holders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stock Your Home 10-Inch Bamboo Paper Plate Holder (4 Count) - Heavy Duty Wicker Reusable Natural Charger Plates

Stock Your Home$13.634.0★4,155 rev

Fasmov 8 Pack Bamboo Paper Plate Holder 10 inches Wicker Paper Plate Holder Bamboo Basket Plate Hand Weave Brown Wicker Paper Plate Baskets for Home Picnic Daily Dinning Party Supplies

Fasmov$19.453.8★248 rev

Stock Your Home 10 Inch Bamboo Wicker Plate Holders (12 Count) Heavy Duty Reusable Plate Holders Natural

Stock Your Home$24.054.0★4,155 rev

Cheardia 8 Pack Bamboo Paper Plate Holders 10 Inches Reusable Wicker Charger Plates for Dinner Plates Natural Hand Woven Wicker Paper Plate Baskets for Home Party Daily Dinning Picnic

Cheardia$19.384.2★128 rev

Stock Your Home 10-Inch Bamboo Paper Plate Holder (4 Count) - Heavy Duty Wicker Reusable Paper Plate Holders - Multicolor Charger Plates

Stock Your Home$14.264.0★4,155 rev

Newest

by launch date

SOUJAP 15 PCS 9.8 inch Wicker Paper Plate Holders Bamboo Hand Weave Wicker Charger Plates for Picnic Party Home

SOUJAP$26.122 rev

7mo ago

Xosjska 10 Pack Bamboo Paper Plate Holder 10 inches Reusable-Wicker Charger Plates-Wicker Paper Plate-Holder Hand Weave Brown-Wickers Paper-Plate Baskets for Home Party Daily Dining Picnic

Xosjska$24.967 rev

7mo ago

XPAPOV 12 Packs Paper Plate Holders Heavy Duty with Snap-in Grooves 10 Inch Reusable Plastic Paper Plate Holders Supports for Picnic Party Dinner (Black)

XPAPOV$14.1289 rev

8mo ago

MANCHAP 12 PCS 10 inch Bamboo Paper Plate Holders Hand Weave Wicker Paper Plate Holder for Home Picnic Decorate Party

MANCHAP$19.972 rev

9mo ago

4 Pack Handwoven Bamboo Paper Plate Holder 10 Inch Round Reusable Rack Wicker Paper Plate Holder Bamboo Basket Plate Ideal for Picnics Parties & Daily Dining (Beige)

Generic$9.577 rev

11mo ago

What buyers say about wicker plate holders

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“They are well made”

Strength14%

“Very sturdy”

Advertised Vs Actual Product10%

“As advertised”

Size-Overall9%

“Good fit”

Durability8%

“Great durability”

Value For Money6%

“Worth the money”

Color4%

“Colors are nice and bright”

Ease Of Use3%

“Easy to use”

Dishwasher Safe3%

“Dishwasher safe top rack - good value for price”

Storage Capacity2%

“easy to store”

What buyers complain about

Size-Overall22%

“To small”

Quality-Overall19%

“Cheaply made”

Strength11%

“Flimsy”

Durability6%

“fall apart with use”

Thickness5%

“They are good not deep enough”

Value For Money3%

“these serve the purpose however they are made much cheaper than they used to be”

Advertised Vs Actual Product3%

“I did not find this to be true”

Dishwasher Safe2%

“Not dishwasher safe”

Adhesion/Stickiness2%

“The two that I received were a mess with pieces of bamboo sticking out”

Smell2%

“They are very smelly”

Top return reasons

Size-Overall48%

Quality-Overall8%

Smell6%

Advertised Vs Actual Product5%

Value For Money5%

Color5%

Material Quality5%

Strength2%

Thin1%

Thickness1%

Common questions

Is wicker plate holders profitable to sell on Amazon United States?: The niche generates $64K/yr across 25 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the wicker plate holders niche?: 19 brands and 27 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in wicker plate holders?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 6.2% — above our launch gate.
When does demand for wicker plate holders peak?: Demand peaks in May–Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the wicker plate holders niche?: Listings span $9.57–$28.86; the average listing price is $18.86 (sweet spot $15–$100). The average incumbent carries 1,033 reviews — the moat a new listing must climb.