Is wicker coffee table profitable to sell on Amazon United States?

The niche generates $331K/yr across 212 tracked products. 20 of 72 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the wicker coffee table niche?

113 brands and 146 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in wicker coffee table?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 2.9%.

When does demand for wicker coffee table peak?

Demand peaks in Jul–Sep; the busiest month runs 2.9× the quietest.

What does it cost to enter the wicker coffee table niche?

Listings span $39.69–$747.26; the average listing price is $187.97 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.

wicker coffee table

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Review moat

Great157.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Good$331K

$331K/yr · 490K searches

Avg price

Okay$187.97

avg listing price — sweet spot $15–$100

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Price range

Bad$39.69–$747.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, wicker coffee table is a $331K/yr Amazon United States market (490K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

wicker coffee table market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $235K–$282K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,451
Page quality: 0%
Prime: 53%
Sponsored: 82%
Out of stock: 13.2%
Avg brand age: 29 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

113 rising

Sellers

146

Top-5 brand share

30%

Top 20: 62%

Top-5 click share

14%

Top 20: 36%

Open market

67%

SAFAVIEH11%
bali & pari7%
East at Main4%
Nalvyue4%
Giofanzo3%
WELLAND3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

Peak months: Jul, Sep · busiest ÷ quietest = 2.9×

Open Trend

Top wicker coffee table search terms

wicker coffee table72K/yr +20.9%0.2% conv.
live edge coffee table89K/yr -0.3%0.2% conv.
round rattan coffee table23K/yr +27.9%0.4% conv.
french country coffee table27K/yr -5.1%0.1% conv.
round wicker coffee table17K/yr +21.9%0.3% conv.
safavieh coffee table20K/yr +0.8%0.1% conv.
rattan coffee table round18K/yr +14.7%0.3% conv.
rattan round coffee table14K/yr -3.1%0.2% conv.
teak coffee table12K/yr +15.1%0.2% conv.
scalloped coffee table12K/yr +16.8%0.2% conv.

All search terms

Top wicker coffee table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Giofanzo Round Nesting Coffee Table Set of 2 with Storage - Handwoven Wicker Rattan Ottoman Style Boho Coastal Coffee Tables for Living Room Rattan Coffee Table with Cover & Soild Wood Frame

Giofanzo$425.604.6★18 rev

Nalvyue Live Edge Coffee Table - Natural Wood Coffee Table for Living Room Handcrafted Rustic Modern Furniture with Unique Grain Pattern

Nalvyue$184.243.9★24 rev

Wnutrees Farmhouse Round Coffee Table Rustic Sofa Side Tea Set Natural

Wnutrees$112.554.7★89 rev

SAFAVIEH Home Collection Jesse Wicker Coffee Table Fully Assembled Natural Fiber Accent Coffee Table with Iron Legs Modern Coastal Style (SEA7035A)

SAFAVIEH$157.014.8★109 rev

Bali & pari Caroline Round Natural Rattan Coffee Table Handwoven Wicker Drum Shape Accent Table for Living Room or Sunroom Light Honey 30-inch Wide

bali & pari$248.820.0★0 rev

Newest

by launch date

WROCFURSTAR 30 Round Wicker Cattail Coffee TableHandwoven Accent Coffee Table with Wood Structures Boho Coastal Coffee Tables for Living Room

WROCFURSTAR$237.501 rev

5mo ago

TRIBEWOOD 47 Coffee Table Farmhouse Solid Wood Accent Center Table with 2-Tier Live Edge Shelf & Metal Legs Rectangular Low Cocktail Tea Furniture for Living Room Lounge Brown and Black

TRIBEWOOD$185.9220 rev

5mo ago

BERRYMERRY 39 French Country Two Tone Oval Coffee Table Chipped White Vintage 2 Tier Center Table with Storage for Living Room Office Tool-Free Assembly (White)

BERRYMERRY$152.5919 rev

6mo ago

chairus Farmhouse Storage Round Coffee Table Boho Nesting Table with Lifting Top Hand-Woven Rattan Nesting Coffee Tables for Living Room Walnut

chairus$209.9010 rev

6mo ago

Function Home Farmhouse Coffee Table 2-Tier Center Table with Storage Shelf 39.8 French Country Rectangle Accent Table with Natural Tray Top and Spindle Legs for Living Room Balcony Antique White

Function Home$141.71248 rev

1y ago

What buyers say about wicker coffee table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation21%

“Easy to Assemble”

Quality-Overall14%

“Very happy with the quality looks great in our living room”

Strength11%

“This table is sturdy”

Value For Money9%

“Great Value”

Size-Overall6%

“Great size”

Design-Overall5%

“The design is beautiful”

Advertised Vs Actual Product5%

“Exactly as pictured”

Storage Capacity4%

“Extra storage”

Wood Quality3%

“Real wood”

Color2%

“Great color”

What buyers complain about

Assembly/Installation14%

“Challenging Assembly”

Size-Overall10%

“Way too big”

Quality-Overall7%

“This product is very cheap quality”

Value For Money4%

“more expensive than it is”

Wood Quality4%

“Not solid wood”

Color4%

“The color is awful”

Strength3%

“Not sturdy”

Durability3%

“Breaks easily”

Advertised Vs Actual Product3%

“nothing like the picture”

Instructions/User Manual/Troubleshooting3%

“The instructions are bad”

Top return reasons

Size-Overall36%

Color20%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Quality-Overall5%

Wood Quality5%

Assembly/Installation3%

Material Quality2%

Functionality-Overall2%

Scratch Resistance2%

Common questions

Is wicker coffee table profitable to sell on Amazon United States?: The niche generates $331K/yr across 212 tracked products. 20 of 72 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the wicker coffee table niche?: 113 brands and 146 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in wicker coffee table?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 2.9%.
When does demand for wicker coffee table peak?: Demand peaks in Jul–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the wicker coffee table niche?: Listings span $39.69–$747.26; the average listing price is $187.97 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.