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Wicker Bar Stools

Fail

Buyers convert on only 0.2% of searches, so Wicker Bar Stools is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$68K/yr171K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
21%top-5 click share · 63 brands · 99 sellers

Flapen Score

Wicker Bar Stools against its category

The dotted line is the Home & Kitchen average. Past it, Wicker Bar Stools is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicker Bar Stools market on Amazon at a glance

Shoppers on Amazon United States searched for Wicker Bar Stools 171K times last year and spent an estimated $68K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.2%
Market size, estimated
$68Ka year
Peak month
January2.8× the quietest month
Top search term
rattan stool25K searches a year

02 · Price

A sale here is worth $249.94.

Listings sell for $249.94 on average, from $32.95 to $900.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $249.94 that is $0 to $25K a year per listing.

Average price
$249.94above the $15 to $100 sweet spot
Price range
$32.95–$900.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #872 within Game & Recreation Room Furniture. It carries 159 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
31%
Out of stock, average day
13.5%
Average rank
#872in Game & Recreation Room Furniture
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
159per listing
Listings tracked
135

04 · Newcomers

19 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
19Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wicker Bar Stools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

63 falling

Sellers

99

Top-5 brand share

45%

Top 20: 75%

Top-5 click share

21%

Top 20: 44%

Open market

49%

  • Brand 112%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Wicker Bar Stools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Wicker Bar Stools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rattan stool25K/yr
  • rattan bar stools set of 419K/yr
  • seagrass bar stools18K/yr
  • wicker bar stools set of 212K/yr
  • wicker barstools10K/yr
  • serena and lily bar stools9K/yr
  • wicker bar stools set of 412K/yr
  • wicker bar stools set of 39K/yr
  • cane back counter stool6K/yr
  • black rattan bar stools6K/yr

Reviews and returns

What reviews say buyers love and hate about Wicker Bar Stools

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Assembly/Installation”
3.9%of orders come back
“Assembly issues”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wicker Bar Stools questions

Answered from the same tracked data.