wicked pillow
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Price range
Great$10.73–$32.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,247.07avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 48K searches
Growth
Bad-50.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked pillow is a $11K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 24/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wicked pillow market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #4,171
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 12.8%
- Avg brand age
- 32 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Franco42%
- Wicked16%
- LONGXIN14%
- Mindsoft12%
- Cinnvoice10%
- Idea Nuova3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 29 weeks — -50.0% search growth over the last 90 days.Top wicked pillow search terms
- wicked pillow24K/yr
- wicked pillow case6K/yr
- wicked pillows6K/yr
- wicked throw pillow5K/yr
- wicked pillowcase7K/yr
Top wicked pillow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wicked Elphaba and Glinda Beauty Silky Satin Standard Pillowcase Cover 20x30 for Hair and Skin (Officially Licensed Product)
Franco$10.834.8★2,702 rev
Witch Pillow Covers Broadway Musical Merchandise Elphaba and Glinda Pillow Case Throw Pillow Covers Decorative Pillowcase Cushion Cover with Car Couch Sofa Chair Bed Living Room 18x18 Inch
LONGXIN$10.734.8★15 rev
Wicked Elphabas Witch Hat Bedding Super Soft Plush Decorative Throw Pillow 14 in X 9 in (Officially Licensed Product) By Franco Collectibles
Franco$22.924.8★4,287 rev
Mindsoft Set of 2 Witch Hat and Pink Crown Pillow Covers for Girls 18x18 Inch Witch Theme Throw Pillow Cases Soft Plush Cushion Covers for Christmas Halloween Sofa Couch Living Room
Mindsoft$13.043.9★8 rev
Cinnvoice 2 Pcs Pink and Green Pillow Covers Witch Embroidered Pillow Hat and Bow for Cute Birthday Gift Party Decorations
Cinnvoice$20.244.4★8 rev
Newest
by launch date
Wicked Printed Microfiber Bed Pillows Set of 2 Standard Size 20 x 26 Soft Machine Washable Elphaba Icon Design
Idea Nuova$24.950 rev
Wicked Movie Elphaba Witch Plush Cuddle Pillow Super Soft & Cozy (Officially Licensed Product) By Franco Collectibles
Franco$32.494,465 rev
Wicked Movie Glinda The Good Witch Plush Cuddle Pillow Super Soft & Cozy (Officially Licensed Product) By Franco Collectibles
Franco$32.544,465 rev
Mindsoft Set of 2 Witch Hat and Pink Crown Pillow Covers for Girls 18x18 Inch Witch Theme Throw Pillow Cases Soft Plush Cushion Covers for Christmas Halloween Sofa Couch Living Room
Mindsoft$13.048 rev
Wicked: for Good Glinda and Elphaba in Perfect Contrast Throw Pillow
Wicked$24.696 rev
Trending
90-day click momentumWicked Printed Microfiber Bed Pillows Set of 2 Standard Size 20 x 26 Soft Machine Washable Elphaba Icon Design
Idea Nuova$24.950.0★
Wicked Movie Glinda The Good Witch Plush Cuddle Pillow Super Soft & Cozy (Officially Licensed Product) By Franco Collectibles
Franco$32.544.8★
Witch Pillow Covers Broadway Musical Merchandise Elphaba and Glinda Pillow Case Throw Pillow Covers Decorative Pillowcase Cushion Cover with Car Couch Sofa Chair Bed Living Room 18x18 Inch
LONGXIN$10.734.8★
Mindsoft Set of 2 Witch Hat and Pink Crown Pillow Covers for Girls 18x18 Inch Witch Theme Throw Pillow Cases Soft Plush Cushion Covers for Christmas Halloween Sofa Couch Living Room
Mindsoft$13.043.9★
Wicked Elphabas Witch Hat Bedding Super Soft Plush Decorative Throw Pillow 14 in X 9 in (Officially Licensed Product) By Franco Collectibles
Franco$22.924.8★
What buyers say about wicked pillow
What buyers praise and complain about, mined from review topics.What buyers love
“great quality”
“Good vibrant colors”
“This is a gorgeous pillow”
“Great pillow”
What buyers complain about
“they're useless because they don't stay on the pillow”
Top return reasons
Common questions
- Is wicked pillow profitable to sell on Amazon United States?
- The niche generates $11K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (24/100).
- How competitive is the wicked pillow niche?
- 7 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in wicked pillow?
- Top complaints mined from reviews: Cushion. The return rate is 3.5%.
- What does it cost to enter the wicked pillow niche?
- Listings span $10.73–$32.54; the average listing price is $21.71 (sweet spot $15–$100). The average incumbent carries 1,247 reviews — the moat a new listing must climb.