Is wicked decorations profitable to sell on Amazon United States?

The niche generates $826K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the wicked decorations niche?

41 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in wicked decorations?

Top complaints mined from reviews: Smell, Strength, Size-Overall. The return rate is 3.5%.

When does demand for wicked decorations peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the wicked decorations niche?

Listings span $5.89–$29.03; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.

wicked decorations

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great124.31

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Market size

Good$826K

$826K/yr · 1.4M searches

Avg price

Good$13.99

avg listing price — sweet spot $15–$100

Price range

Good$5.89–$29.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-48.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, wicked decorations is a $826K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wicked decorations market data

Units sold / yr: 60K–80K; avg 250–500/product
Revenue / yr: $839K–$1.1M; units × avg price
Conversion rate: 4.3%
Avg BSR: #1,966
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 14.5%
Avg brand age: 20 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

32%

Top 20: 70%

Open market

54%

TOPTHY10%
pekeng9%
Hauwellter8%
DEPOVTE7%
xo, Fetti6%
Vagilelf5%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -48.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top wicked decorations search terms

wicked birthday decorations458K/yr -46.5%3.0% conv.
wicked party decorations312K/yr -57.5%3.3% conv.
wicked decorations128K/yr -46.5%1.8% conv.
wicked birthday63K/yr -53.9%2.1% conv.
wicked decor68K/yr -33.2%1.0% conv.
wicked party75K/yr -54.2%1.4% conv.
wicked party supplies52K/yr -53.2%2.1% conv.
wicked themed party decorations40K/yr -44.9%2.9% conv.
wicked birthday party28K/yr -59.0%1.4% conv.
wicked birthday banner21K/yr -50.1%2.8% conv.

All search terms

Top wicked decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wicked Birthday Decorations Pink Green Birthday Banner Tablecloth Cake Toppers Hanging Swirls Table Centerpieces Temporary Tattoos Balloons for Girls Witch Birthday Party Supplies Decor

TOPTHY$19.974.8★14 rev

122Pcs Witch Party Supplies Pink and Green Birthday Party Decorations Witch Party Decorations Tableware Set Witch Plates and Napkins Banner Tablecloths Cups for 20 Guests

DEPOVTE$19.584.4★33 rev

Pink and Green Birthday Party Decorations 207pcs

pekeng$27.094.5★75 rev

Vagilelf 2 Pack Pink and Green Party Decorations Tinsel Foil Fringe Backdrop 3.3x6.6 Wicked Party & Halloween Streamer Durable Metallic Tassel Create Photo Booth & Entrance

Vagilelf$7.574.5★149 rev

Pink and Green Birthday Party Decorations Witch Themed Happy Birthday Backdrop Banner Balloons Paper Pom Poms Paper Tassel Foil Fringe Curtains for Girls Princess Birthday Party Supplies Decorations

Hauwellter$20.244.7★35 rev

Newest

by launch date

Wicked Birthday Decorations Pink Green Birthday Banner Tablecloth Cake Toppers Hanging Swirls Table Centerpieces Temporary Tattoos Balloons for Girls Witch Birthday Party Supplies Decor

TOPTHY$19.9714 rev

6mo ago

Witch Birthday Party Decorations Pink and Green Witch Theme Girls Happy Birthday Decorations include Banner Balloons Witch Paper Glasses Foil Curtains Swirl Decors and Witches Crown Balloons

speletama$22.2417 rev

7mo ago

Neyeidru 3pcs Pre-Strung Wicked Happy Birthday Banner Pink and Green Paper Garland for Witch Theme Party Decorations

Neyeidru$8.00101 rev

8mo ago

84Pcs Witch Temporary Tattoos - Birthday Witch Accessory Wizard party decorations in Iridescent Foil Style Fake Tattoo Stickers for Kids Movie Themed Party Favors Gifts for Boys Girls

FKBBO$7.7059 rev

9mo ago

Witch Birthday Decorations Pink Green - Witch Theme Girls Happy Birthday Decorations Include Banner Hanging Swirls Temporary Tattoos Tablecloth Table Centerpieces Balloons for Wlcked Party Decor

melody fantasy$21.2882 rev

11mo ago

What buyers say about wicked decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Color11%

“Vibrant colors”

Value For Money10%

“Good for the price”

Advertised Vs Actual Product7%

“Looks better then the photo”

Size-Overall5%

“Size is accurate for a centerpiece, party-friendly, and worth the money”

Assembly/Installation5%

“Setup is pretty easy”

Design-Overall5%

“There was a great variety of designs”

Strength5%

“Cute and sturdy”

Brightness/Shine/Glow4%

“have some sparkle”

Durability4%

“super cute and durable”

What buyers complain about

Smell10%

“all you could smell was a very heavy chemical smell”

Strength9%

“flimsy”

Size-Overall8%

“the cupcakes looked so small”

Adhesion/Stickiness8%

“Tape/adhesive not always included or strong”

Advertised Vs Actual Product7%

“That was not shown in the description”

Durability7%

“Breaks easily”

Quality-Overall6%

“Very cheaply made”

Assembly/Installation4%

“requires a lot of assembly”

Thickness4%

“Its not very thick”

Value For Money3%

“Expensive”

Top return reasons

Size-Overall34%

Color14%

Value For Money11%

Advertised Vs Actual Product9%

Quality-Overall4%

Defective Material/Parts4%

Strength2%

Display Colors2%

Material Quality2%

Smell2%

Common questions

Is wicked decorations profitable to sell on Amazon United States?: The niche generates $826K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the wicked decorations niche?: 41 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in wicked decorations?: Top complaints mined from reviews: Smell, Strength, Size-Overall. The return rate is 3.5%.
When does demand for wicked decorations peak?: Demand peaks in Jan–Oct–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the wicked decorations niche?: Listings span $5.89–$29.03; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.