Wicked Decorations

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $826K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-48.8%

Conversion, latest week

4.3%

Market size, estimated

$826Ka year

Peak month

November3.3× the quietest month

Top search term

wicked birthday decorations458K searches a year

Listings sell for $13.99 on average, from $5.89 to $29.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $13.99 that is $3K to $7K a year per listing.

Average price

$13.99under the $15 to $100 sweet spot

Price range

$5.89–$29.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

3.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,966 within Party Packs. It carries 124 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

14.5%

Average rank

#1,966in Party Packs

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

124per listing

Listings tracked

51

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

20 months