wicked cupcake toppers
Skip itSoft demand (-54.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible59.86avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 57K searches
Growth
Bad-54.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.70–$14.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, wicked cupcake toppers is a $41K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wicked cupcake toppers market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #1,600
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 21.4%
- Avg brand age
- 17 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
26%
- DecoPac22%
- KCMOSGI19%
- xo, Fetti11%
- Geelin11%
- loghohu7%
- Fullhawl4%
Demand
Weekly Amazon search volume, last 34 weeks — -54.8% search growth over the last 90 days.Top wicked cupcake toppers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
24 Pcs Witch Hat and Crown Cake Topper Wicked Cake Topper and Wicked Cupcake Toppers For Party Birthday Cake Craft Decoration
KCMOSGI$13.195.0★31 rev
Wicked Cupcake Rings With Glinda And Elphaba 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack
DecoPac$14.124.7★373 rev
xo Fetti Pink + Green Witch Cupcake Toppers + Wrappers - Set of 24 | Kids Cake Decoration Popular Party Decor Unlimited Wizard Supplies Dessert Accessory
xo, Fetti$11.704.6★26 rev
Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack
DecoPac$14.194.7★373 rev
Geelin 12 Pcs Witch Hat and Crown Cake Topper Halloween Cupcake Toppers Dessert Food Safe Cake Decorations for Halloween Princess Theme Birthday Party Favors Supplies
Geelin$8.564.8★26 rev
Newest
by launch date
Hooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies
Hooqict$6.73103 rev
Princess and Witch Cupcake Stand with Cupcake Toppers 3 Tiers Pink and Green Wizard Cupcake Tower with 24 PCS Witch and Fairy Cupcake Toppers for Birthday Decorations
Yiranok$14.2115 rev
Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack
DecoPac$14.19373 rev
24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies
loghohu$6.666 rev
GYGYL 24 PCS Halloween Cupcake Toppers Glitter Witch Hat Crown Cupcake Picks Witch & Crown Birthday Cake Decorations for Halloween Theme Birthday Party Supplies (Witch & Crown)
GUYI$4.7035 rev
Trending
90-day click momentumHooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies
Hooqict$6.734.3★
Geelin 40 Pcs Witch Cupcake Toppers Foil Firework Princess Cake Topper Pink & Green Sparkle Tinsel Cupcake Decoration with Magic Wand Design for Witch Princess Party(Special)
Geelin$7.374.6★
24 Pcs Witch Hat Cupcake Topper Crown Cupcake Topper Dessert Food Safe Cake Decorations for Witch Wizard Theme Baby Shower Birthday Party Supplies Pink and Green
Plzaxou$6.405.0★
Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack
DecoPac$14.194.7★
24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies
loghohu$6.664.1★
What buyers say about wicked cupcake toppers
What buyers praise and complain about, mined from review topics.What buyers love
“So well made”
“Cute and sturdy”
“Cute design@”
“Wicked cute for cupcakes”
“Great value”
“Good size”
“Easy to assemble”
“Cute in sparkly”
“held up for the whole party”
“Really Cute and good quality colors”
What buyers complain about
“brittle plastic”
“only 1 positively green which I was upset about”
“Awful smell”
“All it is is cardstock hot glued to a large stick”
“I figured they would be cheap, brittle plastic,”
“theyre insanely tall”
“Easily comes apart and stores flat”
Top return reasons
Common questions
- Is wicked cupcake toppers profitable to sell on Amazon United States?
- The niche generates $41K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -54.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the wicked cupcake toppers niche?
- 18 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in wicked cupcake toppers?
- Top complaints mined from reviews: Strength, Color, Smell. The return rate is 5.1% — above our launch gate.
- What does it cost to enter the wicked cupcake toppers niche?
- Listings span $4.70–$14.21; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.