Wicked Cake Topper
FailDemand is soft, at -59.9% this quarter, so Wicked Cake Topper is a Fail.
- Flapen Score
- 34 / 100Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 4934
- Market size
- $88K/yr199K searches / yr
- 90-day growth
- -59.9%search demand this quarter
- Competition
- 63%top-5 click share · 20 brands · 23 sellers
Flapen Score
Wicked Cake Topper against its category
The dotted line is the Home & Kitchen average. Past it, Wicked Cake Topper is stronger. Inside it, weaker.
Market
The Wicked Cake Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Wicked Cake Topper 199K times last year and spent an estimated $88K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -59.9%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $88Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- wicked cake topper88K searches a year
02 · Price
A sale here is worth $9.49.
Listings sell for $9.49 on average, from $6.59 to $14.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.49 that is $2K to $5K a year per listing.
- Average price
- $9.49under the $15 to $100 sweet spot
- Price range
- $6.59–$14.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,822 within Cake Decorating Supplies. It carries 122 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 24.6%
- Average rank
- #1,822in Cake Decorating Supplies
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 122per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Wicked Cake Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
23
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
29%
- Brand 121%
- Brand 217%
- Brand 310%
- Brand 410%
- Brand 59%
- Brand 64%
Demand
Wicked Cake Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Wicked Cake Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wicked cake topper88K/yr
- wicked cake decorations60K/yr
- wicked cake toppers21K/yr
- wicked birthday cake decorations6K/yr
- wicked birthday cake topper9K/yr
- wicked cake7K/yr
- glinda cake topper4K/yr
- wicked cake decor4K/yr
Reviews and returns
What reviews say buyers love and hate about Wicked Cake Topper
We read the reviews and the return reasons for every product selling here.
“Super small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wicked Cake Topper questions
Answered from the same tracked data.









