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Wicked Blanket

Fail

Demand is soft, at -60.9% this quarter, so Wicked Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$173K/yr314K searches / yr
90-day growth
-60.9%search demand this quarter
Competition
43%top-5 click share · 16 brands · 22 sellers

Flapen Score

Wicked Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Wicked Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Blanket 314K times last year and spent an estimated $173K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-60.9%
Conversion, latest week
1.8%
Market size, estimated
$173Ka year
Peak month
December29.7× the quietest month
Top search term
wicked blanket208K searches a year

02 · Price

A sale here is worth $30.35.

Listings sell for $30.35 on average, from $9.55 to $71.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.35 that is $3K to $8K a year per listing.

Average price
$30.35inside the $15 to $100 sweet spot
Price range
$9.55–$71.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #7,091 within Throws. It carries 753 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
89%
Out of stock, average day
9.0%
Average rank
#7,091in Throws
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
753per listing
Listings tracked
36

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wicked Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

15%

  • Brand 124%
  • Brand 218%
  • Brand 318%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (10 brands, 15%)

Demand

Wicked Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 29.7×

Search terms

Top Wicked Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked blanket208K/yr
  • wicked blanket for girls12K/yr
  • wicked throw blanket28K/yr
  • glinda blanket6K/yr
  • wicked blankets and throws26K/yr
  • wicked fleece blanket5K/yr
  • wicked for good blanket8K/yr
  • wicked throw7K/yr
  • wicked blankets13K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Blanket

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Thickness”
2.4%of orders come back
“We just wish it were a little thicker”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wicked Blanket questions

Answered from the same tracked data.