wicked blanket
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.35avg listing price — sweet spot $15–$100
Price range
Great$9.55–$71.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good752.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$173K$173K/yr · 314K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked blanket is a $173K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
wicked blanket market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $152K–$182K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #7,091
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 69%
- Out of stock
- 9.0%
- Avg brand age
- 25 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
22
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
15%
- MHunter24%
- Franco18%
- Hillsuren18%
- Allenjoy12%
- Tingjoo6%
- Northwest6%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -60.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 29.7×
Top wicked blanket search terms
- wicked blanket208K/yr
- wicked blanket for girls12K/yr
- wicked throw blanket28K/yr
- glinda blanket6K/yr
- wicked blankets and throws26K/yr
- wicked fleece blanket5K/yr
- wicked for good blanket8K/yr
- wicked throw7K/yr
- wicked blankets13K/yr
Top wicked blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Allenjoy Witch Blanket Girls Friendship Throw Blankets Couch Bed Living Room Decor Soft Durable Washable 57 X 50 SC00006-004
Allenjoy$25.214.6★15 rev
Wicked Elphaba and Glinda Bedding Throw - Super Soft Cozy Blanket - Because I Knew You 46 in x 60 in (Officially Licensed Product) by Franco
Franco$30.924.8★10,530 rev
Hillsuren Witch Hat and Pink Crown Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration
Hillsuren$24.884.6★131 rev
50 x 40 Witch Green Vintage Flannel Blanket Evil Gift Queen Throw Broom Elphaba Hat Glinda Magic Movie Land Blanket All Seasons Warm Cozy Soft Blanket for Sofa Bed Halloween Women Fans 1
MHunter$30.034.6★3 rev
Hillsuren Pink and Green Witch Hat and Butterfly Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration
Hillsuren$19.884.6★131 rev
Newest
by launch date
50 x 60 Inch Witch Hat and Pink Crown Blanket for Girls Glow in The Dark Evil Gift Queen Throw All Seasons Warm Cozy Soft Blanket for Sofa Chair Bed Halloween Thanksgiving Gift
HIYZI$18.164 rev
Hillsuren Pink and Green Witch Hat and Butterfly Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration
Hillsuren$19.88131 rev
Tingjoo Pink and Green Blanket Princess Witch Throw Blanket for Women 50 x 60 Inches Double Sided Coquette Witchy Crown Decor Soft Flannel Gift for Sofa Couch Home Bed Birthday Decor (Princess Witch)
Tingjoo$28.2913 rev
Wicked Elphaba and Glinda Bedding Throw - Super Soft Cozy Blanket - Because I Knew You 46 in x 60 in (Officially Licensed Product) by Franco
Franco$30.9210,530 rev
Elphaba Hat Glinda Witch Blanket Hoodie Magic Movie Land Style Oversized Sherpa Fleece Sweatshirt Blanket Birthday Gift for Women Girls Fans Family Cozy Hooded Wearable Blankets with Pockets
UpfurMach$42.810 rev
Trending
90-day click momentum
Allenjoy 57 X 50 Emerald Journey Tale Blanket Witch and Princess Throw Blankets Couch Bed Living Room Decor Soft Durable Washable
Allenjoy$25.000.0★
Hillsuren Pink and Green Witch Hat and Butterfly Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration
Hillsuren$19.884.6★
Tingjoo Pink and Green Blanket Princess Witch Throw Blanket for Women 50 x 60 Inches Double Sided Coquette Witchy Crown Decor Soft Flannel Gift for Sofa Couch Home Bed Birthday Decor (Princess Witch)
Tingjoo$28.294.0★
Elphaba Hat Glinda Witch Blanket Hoodie Magic Movie Land Style Oversized Sherpa Fleece Sweatshirt Blanket Birthday Gift for Women Girls Fans Family Cozy Hooded Wearable Blankets with Pockets
UpfurMach$42.810.0★
BOTSROOM 50 * 60 Witch Throw Blanket Pink and Green Vintage Flannel Blankets Witch Movie Merch Blanket Gifts for Girls (Witch Princess Castle)
BOTSROOM$24.965.0★
What buyers say about wicked blanket
What buyers praise and complain about, mined from review topics.What buyers love
“SO SOFT MY DAUGHTER LOVED IT”
“Cute color”
“Great quality bag”
“Warm and comfy”
“Its comfortable”
“Fits great”
“Just what I wanted”
“washes well”
“The blanket is light weight yet cozy”
“Perfect gift”
What buyers complain about
“We just wish it were a little thicker”
“Definitely not the right size”
“Too thin”
“why you should not buy this blanket at least a light color if you're wearing dark colors”
“Product is low quality”
“Not worth the price”
“after one wash it went from soft”
“Description of size deceiving”
“Its very flimsy”
“After washing it shed everywhere, I have pink fluffy lint on my couch, my pillows, comforter, sheets, hair, nose, eyes, EVERYWHERE”
Top return reasons
Common questions
- Is wicked blanket profitable to sell on Amazon United States?
- The niche generates $173K/yr across 36 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -60.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the wicked blanket niche?
- 16 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in wicked blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Thin. The return rate is 2.4%.
- When does demand for wicked blanket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 29.7× the quietest.
- What does it cost to enter the wicked blanket niche?
- Listings span $9.55–$71.17; the average listing price is $30.35 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.