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Wicked Bedding

Fail

Demand is soft, at -50.2% this quarter, so Wicked Bedding is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$48K/yr113K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
38%top-5 click share · 13 brands · 24 sellers

Flapen Score

Wicked Bedding against its category

The dotted line is the Home & Kitchen average. Past it, Wicked Bedding is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Bedding market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Bedding 113K times last year and spent an estimated $48K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
0.8%
Market size, estimated
$48Ka year
Top search term
wicked bedding47K searches a year

02 · Price

A sale here is worth $50.82.

Listings sell for $50.82 on average, from $10.83 to $92.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $50.82 that is $0 to $5K a year per listing.

Average price
$50.82inside the $15 to $100 sweet spot
Price range
$10.83–$92.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,935 within Comforters & Sets. It carries 1,051 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
76%
Out of stock, average day
7.1%
Average rank
#1,935in Comforters & Sets
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,051per listing
Listings tracked
37

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wicked Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

7%

  • Brand 131%
  • Brand 223%
  • Brand 319%
  • Brand 412%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (7 brands, 7%)

Demand

Wicked Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 11.2× · 8 of 12 months tracked

Search terms

Top Wicked Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked bedding47K/yr
  • wicked sheets11K/yr
  • wicked bedding twin8K/yr
  • wicked bed set8K/yr
  • wicked comforter8K/yr
  • wicked twin bedding set6K/yr
  • wicked bed sheets5K/yr
  • wicked comforter set9K/yr
  • wicked bedding full4K/yr
  • wicked bedding set3K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Bedding

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Size-Overall”
2.6%of orders come back
“its a little small for my bed”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wicked Bedding questions

Answered from the same tracked data.