wicked balloons
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great185.88avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Okay$6.82–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$53K$53K/yr · 83K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked balloons is a $53K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wicked balloons market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $47K–$58K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #4,396
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 22.6%
- Avg brand age
- 16 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
41
Top-5 brand share
45%
Top 20: 97%
Top-5 click share
41%
Top 20: 88%
Open market
48%
- Haolongfa10%
- WENTIYA10%
- xo, Fetti9%
- Enimapod9%
- Anagram7%
- Jobkoo7%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -48.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 4.2×
Top wicked balloons search terms
- wicked balloons69K/yr
- wicked birthday balloons8K/yr
- wicked balloon6K/yr
Top wicked balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
xo Fetti Pink + Green Witch Latex Balloons - 24 pk 12 | Birthday Decorations Wizard Decor Bachelorette Supplies Girls Party Favor
xo, Fetti$12.844.8★71 rev
Pink and Green Balloon Garland Arch Kit - Witch Balloon Arch Kit Pink Green Balloons and Foil Fringe Curtains Witch Hat Crown Exploding Star Broom Balloons for Birthday Witch Themed Party Decor
Haolongfa$16.404.5★258 rev
Wickd Party Balloons Green Pink Fairy Witch Balloon Sparklers Broom Balloons Wizard Decorations Wickd Birthday Party Decorations Magic Themed Decor Witch Themed Party Halloween Supplies
Enimapod$16.334.1★20 rev
Jobkoo Pink and Green Balloons 12 Inch Dark Green Light Pale Pink Printed Birthday Latex Balloons for Girls Wizard Decor Baby Shower Bachelorette Party Decorations Supplies
Jobkoo$9.484.7★857 rev
We Moment 12 inch Pink and Green Balloons for Pink Green Theme Party Birthday Wedding Decoration 50pcs
We Moment$11.384.7★642 rev
Newest
by launch dateJobkoo Pink and Green Balloons 12 Inch Dark Green Light Pale Pink Printed Birthday Latex Balloons for Girls Wizard Decor Baby Shower Bachelorette Party Decorations Supplies
Jobkoo$9.48857 rev
Junyaoii 40inch 0-9 Digital bow aluminum foil balloon36pcs 12 Pink and Green Witch Latex BalloonsBirthday Decorations Kids Wizard Decor Girls Party Favor (Pink 1)
Junyaoii$12.0510 rev
Wickd Party Balloons Green Pink Fairy Witch Balloon Sparklers Broom Balloons Wizard Decorations Wickd Birthday Party Decorations Magic Themed Decor Witch Themed Party Halloween Supplies
Enimapod$16.3320 rev
Pink Green and Black Balloons 12 Inch Hot Light Pink Dark Green Black with Confetti Balloon for Birthday Baby Shower Princess Witch Party Decorations
FunHot$8.29301 rev
Wicked Balloon Set 18Pcs Witch Party Decorations 40 Large Emerald Number 8 Balloons for Magic Witch Theme Birthday Party Celebrations Supplies
WENTIYA$11.53119 rev
Trending
90-day click momentumJunyaoii 40inch 0-9 Digital bow aluminum foil balloon36pcs 12 Pink and Green Witch Latex BalloonsBirthday Decorations Kids Wizard Decor Girls Party Favor (Pink 1)
Junyaoii$12.054.4★
Jobkoo Pink and Green Balloons 12 Inch Dark Green Light Pale Pink Printed Birthday Latex Balloons for Girls Wizard Decor Baby Shower Bachelorette Party Decorations Supplies
Jobkoo$9.484.7★
WICKED Birthday Decorations 13pcs Pink Green Fairy Witch Balloons Set 40 Inch Green Number 8 Balloon for Magic Witch Theme Birthday Party Celebrations Supplies
Generic$9.924.3★
Pink Green and Black Balloons 12 Inch Hot Light Pink Dark Green Black with Confetti Balloon for Birthday Baby Shower Princess Witch Party Decorations
FunHot$8.294.7★
10Pcs Witch Party Party Balloons/Green Pink Bow Crown Sparklers Wizard Hat Broom Foil Balloons/Wick*ed Birthday Party Supplies/Magic Wizard Birthday Enchanted Fantasy Magical Celebration
baoonworlld$15.663.9★
What buyers say about wicked balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Clear quality and they hold air so good they dont dilate and held up for hours”
“Vibrant colors”
“they definitely add a fun”
“As pictured”
“Granddaughter loves this gift”
“great design”
“Air retention was great”
“Price was reasonable”
“This was easy to assemble”
“Easy and fast”
What buyers complain about
“Deflates”
“Low quality”
“Not as pictured”
“The backdrop is sooo flimsy”
“I had seen in the comments that they do not last”
“Such cheap material”
“Waste of money”
“I wasted money on a helium tank because the balloons never floated”
“Arch. Instructions not included we couldnt figure out the broom”
“They were just too heavy”
Top return reasons
Common questions
- Is wicked balloons profitable to sell on Amazon United States?
- The niche generates $53K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -48.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the wicked balloons niche?
- 25 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in wicked balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.6%.
- When does demand for wicked balloons peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 4.2× the quietest.
- What does it cost to enter the wicked balloons niche?
- Listings span $6.82–$17.67; the average listing price is $11.66 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.