Is whoopie pie pan profitable to sell on Amazon United States?

The niche generates $27K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (42/100).

How competitive is the whoopie pie pan niche?

13 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in whoopie pie pan?

Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 2.5%.

When does demand for whoopie pie pan peak?

Demand peaks in Jul–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the whoopie pie pan niche?

Listings span $6.78–$24.67; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 1,281 reviews — the moat a new listing must climb.

whoopie pie pan

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Avg price

Good$14.54

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,281.19

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.78–$24.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$27K

$27K/yr · 33K searches

According to Flapen's Amazon United States niche tracking, whoopie pie pan is a $27K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 42/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

whoopie pie pan market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $29K–$36K; units × avg price
Conversion rate: 5.7%
Avg BSR: #115
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

Tiawudi29%
HONGBAKE15%
Wilton12%
Walfos9%
Yomvzake9%
Wrenbury7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.

Peak months: Jul, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top whoopie pie pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding Set of 2

Tiawudi$18.914.8★515 rev

HONGBAKE Mini Muffin Top Pan for Baking Premium 12 Cavity Small Whoopie Pie Pan Nonstick Yorkshire Pudding Pan for Pansuffin Moon Pie Cookies Dishwasher Safe and Easy to Clean

HONGBAKE$9.464.5★547 rev

Wilton Gold Non-Stick Muffin Top Pan Stainless Steel 11 x 16 in.

Wilton$24.674.8★8,365 rev

Walfos Silicone Whoopie Pie Baking Pans 3 Pcs Non-Stick Muffin Top Pan. Food Grade and BPA Free Silicone Great for Muffin Eggs Tarts and More Dishwasher Safe

Walfos$9.684.6★4,730 rev

Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding

Tiawudi$12.254.8★515 rev

Newest

by launch date

TeamFar Muffin Top Pan 2 PCS 6 Cavity Stainless Steel Shallow Cupcake Pan

TeamFar$14.0820 rev

4mo ago

Wrenbury Nonstick Whoopie Pie Pan 12-Cup for Muffin Top - Carbon Steel Shallow Baking Tray for Macarons Cookies Yorkshire Puddings Cornbread & Burger Buns

Wrenbury$20.28434 rev

7mo ago

Webake Non-Stick Muffin Top Pan for Baking Egg Bites Whoopie Pies Cookies Yorkshire Pudding Heavy Gauge Carbon Steel Set of 2

Webake$20.079 rev

8mo ago

E-far 12-Cavity Muffin Top Pan Stainless Steel Shallow Cupcake Pan for Yorkshire Pudding Eggs Whoopie Pie Cornbread Non-toxic & Dishwasher Safe

E-far$13.3269 rev

9mo ago

Sakolla 3 Pack Muffin Top Pans 6 Cavities Silicone Egg Molds for Breakfast Sandwiches Whoopie Pies Hamburger Bun English Muffins Tarts Corn Bread (Brick Red)

Sakolla$6.7843 rev

1y ago

What buyers say about whoopie pie pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking17%

“These are a great addition to my baking go to's”

Ease Of Cleaning11%

“clean up is easy”

Quality-Overall11%

“Overall these are great quality pans”

Size-Overall9%

“the wells help keep the size consistent”

Cooking Experience9%

“Cooked perfectly”

Value For Money5%

“Good value”

Advertised Vs Actual Product5%

“They do the job”

Non-Stick Coating4%

“Nice weight and coating”

Ease Of Use3%

“Ease of use”

Crispiness3%

“Crispy on the edges and soft in the middle, yum”

What buyers complain about

Adhesion/Stickiness13%

“Sticking”

Thickness11%

“Too shallow for most purposes”

Size-Overall10%

“Pretty small”

Ease Of Cleaning10%

“Impossible to clean”

Quality-Overall9%

“Cheaply made”

Non-Stick Coating4%

“Non stick, I did use cooking spray just in case it did stick because I wasn't sure,”

Functionality-Overall3%

“Muffin tops didnt work either”

Heating3%

“doesn't heat evenly”

Cooking Experience3%

“It's very disappointing to see this happen before I've even had a chance to bake with it”

Rusts/Corrodes2%

“get scratched up or rust”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product11%

Value For Money6%

Functionality-Overall3%

Thickness2%

Adhesion/Stickiness2%

Smell2%

Strength2%

Material Quality2%

Flatness1%

Common questions

Is whoopie pie pan profitable to sell on Amazon United States?: The niche generates $27K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (42/100).
How competitive is the whoopie pie pan niche?: 13 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in whoopie pie pan?: Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 2.5%.
When does demand for whoopie pie pan peak?: Demand peaks in Jul–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the whoopie pie pan niche?: Listings span $6.78–$24.67; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 1,281 reviews — the moat a new listing must climb.