whitewash nightstand
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good520.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$119.90avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Price range
Bad$23.46–$484.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$65K$65K/yr · 121K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, whitewash nightstand is a $65K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
whitewash nightstand market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $60K–$90K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #4,035
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 98%
- Out of stock
- 12.4%
- Avg brand age
- 24 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
78 falling
Sellers
99
Top-5 brand share
38%
Top 20: 70%
Top-5 click share
16%
Top 20: 39%
Open market
59%
- Signature Design by Ashley12%
- VASAGLE8%
- T4TREAM8%
- Huuger5%
- YAUKTAK4%
- AODK4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top whitewash nightstand search terms
- antique white nightstand25K/yr
- rustic white nightstand11K/yr
- farm house night stand set 212K/yr
- black farmhouse nightstand10K/yr
- whitewash nightstand11K/yr
- distressed white nightstand9K/yr
- white washed nightstand6K/yr
- rustic oak nightstand9K/yr
- modern farmhouse nightstand set of 27K/yr
- white rustic nightstand6K/yr
Top whitewash nightstand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Huuger Nightstand with Charging Station 3 Drawer Night Stand Set of 2 22 Inch Wider Side Table with Storage Farmhouse Nightstand with Vintage Handles Thicken Base for Bedroom Distressed White
Huuger$210.074.5★300 rev
YAUKTAK White Farmhouse Nightstand with Drawer Small Wooden Bedside Table White End Table Bedroom Side Table with Storage Rustic Wood Night Stand LET512WR
YAUKTAK$42.554.3★194 rev
Signature Design by Ashley Shawburn 1 Drawer Night Stand Nightstand 22.09 Tall Whitewash & Gray
Signature Design by Ashley$50.754.3★1,013 rev
VASAGLE LIRY Collection - Farmhouse Nightstands with Charging Station Set of 2 Bedside Tables Side Tables with Drawer Open Compartment for Bedroom Rustic White and Honey Brown ULET859K41
VASAGLE$111.604.2★882 rev
VASAGLE Nightstand Farmhouse Barn Door Bedside Table with Storage
VASAGLE$99.594.6★579 rev
Newest
by launch date
Marsail Farmhouse Nightstand Set of 2 Wood Bedside Table with Charging Station Night Stand with Shelf and Doors End Table with Storage Side Table for Bedroom White & Brown
Marsail$91.0638 rev
AWASEN White Nightstand Small Side Table with Drawer for Living Room Farmhouse End Bedside Table with Spindle Wood Legs for Bedroom Office White
AWASEN$54.52122 rev
AODK 24 Inch Farmhouse Nightstand with Charging Station Wood Bedside Table with 2 Drawers and Open Shelf Rustic End Table with Outlet and USB White & Dark Walnut
AODK$99.2863 rev
YAUKTAK White Farmhouse Nightstand with Drawer Small Wooden Bedside Table White End Table Bedroom Side Table with Storage Rustic Wood Night Stand LET512WR
YAUKTAK$42.55194 rev
VASAGLE LIRY Collection - Farmhouse Nightstands with Charging Station Set of 2 Bedside Tables Side Tables with 2 Drawers Open Compartment for Bedroom Rustic White and Honey Brown ULET869W01
VASAGLE$141.06882 rev
Trending
90-day click momentumMarsail Farmhouse Nightstand Set of 2 Wood Bedside Table with Charging Station Night Stand with Shelf and Doors End Table with Storage Side Table for Bedroom White & Brown
Marsail$91.064.4★
AWASEN White Nightstand Small Side Table with Drawer for Living Room Farmhouse End Bedside Table with Spindle Wood Legs for Bedroom Office White
AWASEN$54.524.4★
ChooChoo Farmhouse Night Stands with Charging Station Wood Nightstand Set of 2 with 2 Drawers Bedside Table with Open Storage Shelf for Bedroom White
ChooChoo$152.204.4★
Signature Design by Ashley Paxberry Boho 1 Drawer Nightstand Whitewash
Signature Design by Ashley$64.714.3★
VASAGLE Nightstand Farmhouse Barn Door Bedside Table with Storage
VASAGLE$57.684.6★
What buyers say about whitewash nightstand
What buyers praise and complain about, mined from review topics.What buyers love
“EASY TO ASSEMBLE”
“Build quality feels solid”
“Good solid construction”
“Excellent value”
“Fit great”
“Cute design”
“Looks exactly as pictured”
“Instructions easy to follow”
“good storage in the drawer”
“The charging station is fantastic feature”
What buyers complain about
“Pretty small”
“extremely difficult to put together”
“Cheap quality”
“they are flimsy”
“NOT real wood at all”
“poor instructions”
“Not really white”
“Poor quality material”
“The price has been this high a bit”
“Breaks Quickly”
Top return reasons
Common questions
- Is whitewash nightstand profitable to sell on Amazon United States?
- The niche generates $65K/yr across 166 tracked products. 37 of 64 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the whitewash nightstand niche?
- 78 brands and 99 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in whitewash nightstand?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 1.7%.
- When does demand for whitewash nightstand peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the whitewash nightstand niche?
- Listings span $23.46–$484.67; the average listing price is $119.90 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.