white weighted blanket
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Great$46.59avg listing price — sweet spot $15–$100
Price range
Great$24.60–$122.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,314.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, white weighted blanket is a $8K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
white weighted blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $35K–$47K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 7.7%
- Avg brand age
- 46 months
- Avg seller age
- 234 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
35
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
43%
Top 20: 76%
Open market
35%
- Wemore25%
- yescool14%
- Uttermara8%
- Topcee8%
- CuteKing6%
- Weighted Idea5%
Demand
Weekly Amazon search volume, last 32 weeks — -16.7% search growth over the last 90 days.Top white weighted blanket search terms
- white weighted blanket18K/yr
- weighted blanket white8K/yr
- wemore weighted blanket5K/yr
- wemore sherpa fleece weighted blanket2K/yr
Top white weighted blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wemore Fleece Weighted Blanket for Adults (60 x 80 15lbs Cream White) Dual Sided Cozy Soft Sherpa Heavy Blanket with 3D Imitation Turtle Shell Warm Jacquard Flannel for Couch and Bed
Wemore$49.044.7★640 rev
yescool Weighted Blanket for Adults (20 lbs 60 x 80 White) Cooling Heavy Blanket for Sleeping Perfect for 190-210 lbs Queen Size Breathable Blanket with Premium Glass Bead Machine Washable
yescool$47.244.5★11,246 rev
Uttermara Weighted Blanket for Adults Queen Size 15lbs Soft Cozy Sherpa Fleece Heavy Blanket for Sleep and Calm Fuzzy Warm Jacquard Bed Blanket 60 x 80 Inches Cream White
Uttermara$52.084.7★126 rev
Topcee Weighted Blanket for Adults (20 lbs 60 x 80) Queen Size Soft Cooling Heavy Blanket Sleeping Apply to 190-210 lbs Body Thick Breathable Blanket with Glass Bead Easy Care
Topcee$40.514.5★10,275 rev
White Weighted Blanket for Adults 12lbs 48x72 Twin Full Size Cooling Heavy Throw Blanket for 110-130lbs Microfiber Soft Thick Big Blankets Weighted Comforter Gift for Sleeping
BETU$38.404.6★5,290 rev
Newest
by launch date
YnM Weighted Blanket Queen 25lbs The Heavy Oversized Weighted Comforter Warm & Fluffy Throw (White 25lbs 90 Lx90 W)
YnM$110.07100 rev
Weighted Blanket Queen Size for Adults 15lbs Jacquard Sherpa Heavy Blanket for Calming and Relax Dual Sided Ultra Soft Fuzzy Throw Blanket with Glass Beads 48 x 72 Cream White
great daxing$43.36118 rev
Uttermara Weighted Blanket for Adults Queen Size 15lbs Soft Cozy Sherpa Fleece Heavy Blanket for Sleep and Calm Fuzzy Warm Jacquard Bed Blanket 60 x 80 Inches Cream White
Uttermara$52.08126 rev
Mr. Sandman Weighted Blanket for Adults Heavy Blanket for Woman Man Sleeping/Calm Soft and Cozy Weighted Throw Blankets Machine Washable 60 x 80in 15 lbs White
Mr. Sandman$56.521,582 rev
Cottonblue Bubble Fleece Weighted Blanket 15lbs for Adults Queen Size Bed Cozy Fuzzy Sherpa Flannel Weighted Blankets Cute Warm Sofa Heavy Blanket for Calming & Sleeping 60x80 Cream White
Cottonblue$51.42182 rev
Trending
90-day click momentum
CuteKing Weighted Blanket for Adults: Weighted Blanket with Premium Glass Beads - Breathable Heavy Blanket for Comfort Sleep - Thick Blanket for Adult All Season (15lbs 48x72 White)
CuteKing$38.654.5★
Weighted Idea Weighted Blanket for Adults (White 48x72 15lbs) Cooling Breathable Heavy Blanket with Premium Glass Beads All-Season Soft Thick Comfort
Weighted Idea$35.234.6★
Weighted Idea Weighted Blanket for Adults (White 48x72 20lbs) Cooling Breathable Heavy Blanket with Premium Glass Beads All-Season Soft Thick Comfort
Weighted Idea$42.754.6★
YnM Weighted Blanket Queen 25lbs The Heavy Oversized Weighted Comforter Warm & Fluffy Throw (White 25lbs 90 Lx90 W)
YnM$110.074.5★
Weighted Idea Weighted Blanket for Adults (White 60x80 15lbs) Cooling Breathable Heavy Blanket with Premium Glass Beads All-Season Soft Thick Comfort
Weighted Idea$42.194.6★
What buyers say about white weighted blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice soft and fluffy”
“Helps me sleep”
“Nice and Comfortable”
“Decent quality”
“So soft and really keeps you warm”
“lightweight”
“Excellent value”
“it fit perfectly”
“A nice heavy blanket”
“Works as advertised”
What buyers complain about
“Bit too heavy”
“Doesnt fit a queen size bed”
“Leaking beads”
“as it is not recommended by the seller to go through the wash”
“it is extremely rough”
“Not like the photos”
“Came apart after 3 months”
“Material extremely cheap”
“A Little Cheap”
“Not comfortable”
Top return reasons
Common questions
- Is white weighted blanket profitable to sell on Amazon United States?
- The niche generates $8K/yr across 44 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the white weighted blanket niche?
- 25 brands and 35 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in white weighted blanket?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Leak-Proof. The return rate is 4.2%.
- What does it cost to enter the white weighted blanket niche?
- Listings span $24.60–$122.99; the average listing price is $46.59 (sweet spot $15–$100). The average incumbent carries 5,314 reviews — the moat a new listing must climb.