White Weighted Blanket
FailShoppers spend an estimated $8K a year here, so White Weighted Blanket is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $8K/yr34K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 35 sellers
Flapen Score
White Weighted Blanket against its category
The dotted line is the Home & Kitchen average. Past it, White Weighted Blanket is stronger. Inside it, weaker.
Market
The White Weighted Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for White Weighted Blanket 34K times last year and spent an estimated $8K. The top 5 brands take 60% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $8Ka year
- Top search term
- white weighted blanket18K searches a year
02 · Price
A sale here is worth $46.59.
Listings sell for $46.59 on average, from $24.60 to $122.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $46.59 that is $0 to $5K a year per listing.
- Average price
- $46.59inside the $15 to $100 sweet spot
- Price range
- $24.60–$122.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #47 within Weighted Blankets. It carries 5,314 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #47in Weighted Blankets
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 5,314per listing
- Listings tracked
- 44
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top White Weighted Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
35
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
43%
Top 20: 76%
Open market
35%
- Brand 125%
- Brand 214%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
White Weighted Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.5× · 8 of 12 months tracked
Search terms
Top White Weighted Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white weighted blanket18K/yr
- weighted blanket white8K/yr
- wemore weighted blanket5K/yr
- wemore sherpa fleece weighted blanket2K/yr
Reviews and returns
What reviews say buyers love and hate about White Weighted Blanket
We read the reviews and the return reasons for every product selling here.
“Bit too heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Weighted Blanket questions
Answered from the same tracked data.