Is white washcloths 12 pack profitable to sell on Amazon United States?

The niche generates $133K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the white washcloths 12 pack niche?

10 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in white washcloths 12 pack?

Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.1%.

When does demand for white washcloths 12 pack peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the white washcloths 12 pack niche?

Listings span $5.84–$21.47; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 18,905 reviews — the moat a new listing must climb.

white washcloths 12 pack

Worth a look

Shows searches that convert (16.5% search→purchase), but a deep review moat (18,905 avg reviews) keeps it on the watch list.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Good+34.2%

90-day search growth — must beat 0% to launch

Avg price

Good$12.71

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.84–$21.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$133K

$133K/yr · 64K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad18,905.13

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, white washcloths 12 pack is a $133K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

white washcloths 12 pack market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $127K–$159K; units × avg price
Conversion rate: 16.5%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.0%
Avg brand age: 56 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Amazon Basics32%
Utopia Towels18%
Infinitee Xclusives15%
TEAWOO13%
INFICRIME7%
White Classic6%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +34.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top white washcloths 12 pack search terms

white washcloths 12 pack45K/yr +38.2%14.7% conv.
white wash cloths 12 pack11K/yr +20.1%16.5% conv.
white cotton washcloths 12 pack4K/yr +26.0%13.1% conv.
white wash clothes 12 pack4K/yr +36.0%14.8% conv.

All search terms

Top white washcloths 12 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack

Amazon Basics$18.244.6★75,084 rev

Utopia Towels 12 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White

Utopia Towels$14.214.6★72,181 rev

Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)

Infinitee Xclusives$17.144.6★4,823 rev

Amazon Basics Cotton Washcloths Lightweight Quick-Dry Absorbent Face and Body Towel Set 12 x 12 White 12-Pack

Amazon Basics$9.814.6★10,830 rev

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches

TEAWOO$6.944.3★608 rev

Newest

by launch date

TEAWOO White Washcloths 15 Pack Highly Absorbent & Quick Drying Face Towels Premium Quality Soft Bath Towels Multipurpose Microfiber Wash Cloths 12x12 inches

TEAWOO$5.84535 rev

10mo ago

UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White

UNIMADE$8.181,448 rev

11mo ago

INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White

INFICRIME$8.64677 rev

11mo ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches

TEAWOO$6.94608 rev

1y ago

Wealuxe White Washcloths 12 Pack - 600 GSM 100% Ring-Spun Cotton Wash Cloths for Showering Highly Absorbent and Soft | 12x12 Inches

White Classic$16.13197 rev

1y ago

What buyers say about white washcloths 12 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Extremely soft”

Quality-Overall18%

“These are good quality and arrived efficiently”

Value For Money11%

“Good buy for the money”

Washability10%

“These are very nice wash clothes for the money”

Thickness7%

“Washclothes are well-woven and thick, making them soft and durable”

Absorbency5%

“They are absorbent”

Advertised Vs Actual Product4%

“As described”

Size-Overall4%

“theyre the perfect size for nightly use”

Durability3%

“have held up well”

Ease Of Cleaning3%

“Easy clean up”

What buyers complain about

Thickness22%

“Not very thick”

Quality-Overall14%

“Average quality”

Washability7%

“Falls apart after a few washes”

Thin5%

“Really thin”

Material Quality5%

“Not good material”

Advertised Vs Actual Product4%

“NOT AS ADVERTISED”

Hard Feel4%

“Not soft at all”

Ease Of Cleaning4%

“somehow feel like they won't get clean”

Size-Overall3%

“Just one short”

Absorbency3%

“Not at all absorbent”

Top return reasons

Size-Overall22%

Thin15%

Material Quality15%

Advertised Vs Actual Product10%

Quality-Overall9%

Thickness6%

Value For Money4%

Washability4%

Wet Cleaning2%

Soft Feel2%

Common questions

Is white washcloths 12 pack profitable to sell on Amazon United States?: The niche generates $133K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the white washcloths 12 pack niche?: 10 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in white washcloths 12 pack?: Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.1%.
When does demand for white washcloths 12 pack peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the white washcloths 12 pack niche?: Listings span $5.84–$21.47; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 18,905 reviews — the moat a new listing must climb.