White Washcloths 12 Pack
MaybeBuyers convert on 16.5% of searches. But the average product has 18,905 reviews to catch up to, so White Washcloths 12 Pack is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $133K/yr64K searches / yr
- 90-day growth
- +34.2%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 17 sellers
Flapen Score
White Washcloths 12 Pack against its category
The dotted line is the Home & Kitchen average. Past it, White Washcloths 12 Pack is stronger. Inside it, weaker.
Market
The White Washcloths 12 Pack market on Amazon at a glance
Shoppers on Amazon United States searched for White Washcloths 12 Pack 64K times last year and spent an estimated $133K. The top 5 brands take 85% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 16.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +34.2%
- Conversion, latest week
- 16.5%
- Market size, estimated
- $133Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- white washcloths 12 pack45K searches a year
02 · Price
A sale here is worth $12.71.
Listings sell for $12.71 on average, from $5.84 to $21.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.71 that is $6K to $10K a year per listing.
- Average price
- $12.71under the $15 to $100 sweet spot
- Price range
- $5.84–$21.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #15 within Towels. It carries 18,905 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #15in Towels
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 18,905per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top White Washcloths 12 Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack
- Price
- $18.24
- Rating
- 4.6/5
- Reviews
- 75,084
- Age
- 10y ago

Utopia Towels 12 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White
- Price
- $14.21
- Rating
- 4.6/5
- Reviews
- 72,181
- Age
- 3y ago
![Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)](https://m.media-amazon.com/images/I/419ML4QfoZL.jpg)
Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)
- Price
- $17.14
- Rating
- 4.6/5
- Reviews
- 4,823
- Age
- 4y ago

Amazon Basics Cotton Washcloths Lightweight Quick-Dry Absorbent Face and Body Towel Set 12 x 12 White 12-Pack
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 10,830
- Age
- 7y ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 1y ago
Trending
estimated 90-day click momentum
UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White
- Price
- $8.18
- Rating
- 4.2/5
- Reviews
- 1,448
- Age
- 11mo ago
![DAN RIVER 12 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White](https://m.media-amazon.com/images/I/41Dvp427tGL.jpg)
DAN RIVER 12 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White
- Price
- $14.57
- Rating
- 4.2/5
- Reviews
- 652
- Age
- 2y ago
![DAN RIVER 24 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White](https://m.media-amazon.com/images/I/41U2aX69FhL.jpg)
DAN RIVER 24 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White
- Price
- $19.00
- Rating
- 4.6/5
- Reviews
- 3,736
- Age
- 6y ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 1y ago

TEAWOO White Washcloths 15 Pack Highly Absorbent & Quick Drying Face Towels Premium Quality Soft Bath Towels Multipurpose Microfiber Wash Cloths 12x12 inches
- Price
- $5.84
- Rating
- 4.0/5
- Reviews
- 535
- Age
- 10mo ago
Newest
by launch date
TEAWOO White Washcloths 15 Pack Highly Absorbent & Quick Drying Face Towels Premium Quality Soft Bath Towels Multipurpose Microfiber Wash Cloths 12x12 inches
- Price
- $5.84
- Rating
- 4.0/5
- Reviews
- 535
- Age
- 10mo ago

UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White
- Price
- $8.18
- Rating
- 4.2/5
- Reviews
- 1,448
- Age
- 11mo ago

INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White
- Price
- $8.64
- Rating
- 4.5/5
- Reviews
- 677
- Age
- 11mo ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 1y ago

Wealuxe White Washcloths 12 Pack - 600 GSM 100% Ring-Spun Cotton Wash Cloths for Showering Highly Absorbent and Soft | 12x12 Inches
- Price
- $16.13
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
17
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
9%
- Amazon Basics32%
- Utopia Towels18%
- Infinitee Xclusives15%
- TEAWOO13%
- INFICRIME7%
- White Classic6%
- Open — no brand owns it (4 brands, 9%)
Demand
White Washcloths 12 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top White Washcloths 12 Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white washcloths 12 pack45K/yr
- white wash cloths 12 pack11K/yr
- white cotton washcloths 12 pack4K/yr
- white wash clothes 12 pack4K/yr
Reviews and returns
What reviews say buyers love and hate about White Washcloths 12 Pack
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Washcloths 12 Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









