Is white washcloths profitable to sell on Amazon United States?

The niche generates $828K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the white washcloths niche?

12 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in white washcloths?

Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.2%.

When does demand for white washcloths peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the white washcloths niche?

Listings span $5.84–$21.52; the average listing price is $12.61 (sweet spot $15–$100). The average incumbent carries 17,086 reviews — the moat a new listing must climb.

white washcloths

Worth a look

Shows searches that convert (12.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Good$828K

$828K/yr · 510K searches

Avg price

Good$12.61

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.84–$21.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad17,086.37

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, white washcloths is a $828K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

white washcloths market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $757K–$1.0M; units × avg price
Conversion rate: 12.9%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.6%
Avg brand age: 54 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

Amazon Basics30%
Utopia Towels20%
TEAWOO16%
Infinitee Xclusives10%
White Classic5%
INFICRIME4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +12.1% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top white washcloths search terms

white washcloths202K/yr +5.0%10.6% conv.
white washcloths 12 pack45K/yr +42.4%14.5% conv.
white wash cloths53K/yr +20.5%11.6% conv.
white face towels53K/yr +5.4%6.6% conv.
white face cloths22K/yr +9.1%9.8% conv.
white wash clothes20K/yr +12.7%10.3% conv.
white cotton washcloths17K/yr +23.2%7.4% conv.
white wash cloth15K/yr +15.9%7.9% conv.
white wash cloths 12 pack11K/yr +17.0%15.9% conv.
hotel washcloths10K/yr +0.6%2.8% conv.

All search terms

Top white washcloths products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack

Amazon Basics$18.234.6★74,956 rev

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches

TEAWOO$6.944.3★574 rev

Utopia Towels 12 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White

Utopia Towels$14.324.6★72,124 rev

Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)

Infinitee Xclusives$17.104.6★4,758 rev

Amazon Basics Cotton Washcloths Lightweight Quick-Dry Absorbent Face and Body Towel Set 12 x 12 White 12-Pack

Amazon Basics$9.804.6★6,339 rev

Newest

by launch date

TEAWOO White Washcloths 15 Pack Highly Absorbent & Quick Drying Face Towels Premium Quality Soft Bath Towels Multipurpose Microfiber Wash Cloths 12x12 inches

TEAWOO$5.84518 rev

10mo ago

UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White

UNIMADE$8.211,389 rev

11mo ago

INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White

INFICRIME$8.63660 rev

11mo ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches

TEAWOO$6.94574 rev

1y ago

Wealuxe White Washcloths 12 Pack - 600 GSM 100% Ring-Spun Cotton Wash Cloths for Showering Highly Absorbent and Soft | 12x12 Inches

White Classic$16.16192 rev

1y ago

What buyers say about white washcloths

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Soft and smooth”

Quality-Overall17%

“These are good quality and arrived efficiently”

Value For Money12%

“Excellent value”

Washability11%

“Washes well”

Thickness7%

“Washclothes are well-woven and thick, making them soft and durable”

Size-Overall5%

“theyre the perfect size for nightly use”

Absorbency5%

“They are absorbent”

Advertised Vs Actual Product4%

“As described”

Durability3%

“hold up well”

Ease Of Cleaning3%

“Easy clean up”

What buyers complain about

Thickness20%

“Not very thick”

Quality-Overall16%

“Cheap Quality”

Washability6%

“Falls apart after a few washes”

Advertised Vs Actual Product5%

“False advertisement”

Material Quality4%

“TERRIBLE MATERIAL”

Thin4%

“Really thin”

Ease Of Cleaning3%

“somehow feel like they won't get clean”

Durability3%

“are now falling apart”

Hard Feel3%

“Not soft at all”

Absorbency3%

“Not at all absorbent”

Top return reasons

Size-Overall24%

Thin15%

Material Quality13%

Quality-Overall9%

Advertised Vs Actual Product9%

Thickness5%

Value For Money4%

Washability4%

Soft Feel2%

Wet Cleaning2%

Common questions

Is white washcloths profitable to sell on Amazon United States?: The niche generates $828K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the white washcloths niche?: 12 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in white washcloths?: Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.2%.
When does demand for white washcloths peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the white washcloths niche?: Listings span $5.84–$21.52; the average listing price is $12.61 (sweet spot $15–$100). The average incumbent carries 17,086 reviews — the moat a new listing must climb.