white wash clothes 24 pack
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.26avg listing price — sweet spot $15–$100
Price range
Okay$8.18–$21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$162K$162K/yr · 65K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Review moat
Bad21,293.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, white wash clothes 24 pack is a $162K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
white wash clothes 24 pack market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $163K–$203K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.8%
- Avg brand age
- 55 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
15
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
9%
- Amazon Basics52%
- DAN RIVER13%
- UNIMADE11%
- Utopia Towels9%
- Infinitee Xclusives4%
- Orighty3%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top white wash clothes 24 pack search terms
- white wash clothes 24 pack52K/yr
- white washcloths 24 pack9K/yr
- white wash cloths 24 pack4K/yr
Top white wash clothes 24 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack
Amazon Basics$18.244.6★75,084 rev
![DAN RIVER 24 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White](https://m.media-amazon.com/images/I/41U2aX69FhL.jpg)
DAN RIVER 24 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White
DAN RIVER$19.004.6★3,736 rev
UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White
UNIMADE$8.184.2★1,448 rev
Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White
Utopia Towels$19.324.6★72,181 rev
![Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)](https://m.media-amazon.com/images/I/419ML4QfoZL.jpg)
Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)
Infinitee Xclusives$17.144.6★4,823 rev
Newest
by launch dateUNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White
UNIMADE$8.181,448 rev
INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White
INFICRIME$8.64677 rev
Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)
Infinitee Xclusives$17.144,823 rev
Orighty Washcloths Bulk 50 Pack Highly Absorbent & Soft Feel Microfiber Face Towels Multi-Purpose Wash Cloths & Hand Towels for Bathroom Hotel Spa and Gym 12x12 Inch White
Orighty$16.095,172 rev
Softolle 100% Cotton Washcloths 24 Pack (12x12 Inches) Soft Highly Absorbent Washcloth Face Towels Wash Cloths for Face Ring Spun Bulk Pack (White)
Softolle$18.236,205 rev
Trending
90-day click momentumUNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White
UNIMADE$8.184.2★
Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack
Amazon Basics$18.244.6★
INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White
INFICRIME$8.644.5★
Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)
Infinitee Xclusives$17.144.6★
DAN RIVER 24 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White
DAN RIVER$19.004.6★
What buyers say about white wash clothes 24 pack
What buyers praise and complain about, mined from review topics.What buyers love
“These are good quality and arrived efficiently”
“Soft to the touch”
“Great Value”
“Wash well”
“Nice, thick wash cloths”
“They are a good size for everyday use”
“As described”
“They absorb well”
“theyre holding up well”
“Clean face”
What buyers complain about
“Thin material”
“Average quality”
“After washing it only gets worse”
“Not as advertised”
“Not soft at all”
“Thin material”
“Just one short”
“More of cleaning cloth than bathing cloth”
“Turned a bit yellow or gray after just a couple of washings”
“Really thin”
Top return reasons
Common questions
- Is white wash clothes 24 pack profitable to sell on Amazon United States?
- The niche generates $162K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the white wash clothes 24 pack niche?
- 9 brands and 15 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in white wash clothes 24 pack?
- Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.2%.
- When does demand for white wash clothes 24 pack peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the white wash clothes 24 pack niche?
- Listings span $8.18–$21.47; the average listing price is $16.26 (sweet spot $15–$100). The average incumbent carries 21,294 reviews — the moat a new listing must climb.