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White Velvet Curtains

Fail

An estimated 16.1% of orders come back, so White Velvet Curtains is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$29K/yr71K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
48%top-5 click share · 21 brands · 28 sellers

Flapen Score

White Velvet Curtains against its category

The dotted line is the Home & Kitchen average. Past it, White Velvet Curtains is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Velvet Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for White Velvet Curtains 71K times last year and spent an estimated $29K. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.3%
Market size, estimated
$29Ka year
Peak month
November2.4× the quietest month
Top search term
white velvet curtains51K searches a year

02 · Price

A sale here is worth $32.38.

Listings sell for $32.38 on average, from $14.17 to $49.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.38 that is $0 to $3K a year per listing.

Average price
$32.38inside the $15 to $100 sweet spot
Price range
$14.17–$49.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
16.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #2,069 within Window Treatments. It carries 897 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#2,069in Window Treatments
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
897per listing
Listings tracked
32

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top White Velvet Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

28

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

35%

  • Brand 120%
  • Brand 217%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

White Velvet Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top White Velvet Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white velvet curtains51K/yr
  • white velvet blackout curtains11K/yr
  • velvet white curtains5K/yr
  • white velvet curtains 96 inches long4K/yr

Reviews and returns

What reviews say buyers love and hate about White Velvet Curtains

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
16.1%of orders come back
“not black out”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Velvet Curtains questions

Answered from the same tracked data.