White Trunk
FailShoppers spend an estimated $32K a year here, so White Trunk is a Fail.
- Flapen Score
- 31 / 100Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 4931
- Market size
- $32K/yr43K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 22 sellers
Flapen Score
White Trunk against its category
The dotted line is the Home & Kitchen average. Past it, White Trunk is stronger. Inside it, weaker.
Market
The White Trunk market on Amazon at a glance
Shoppers on Amazon United States searched for White Trunk 43K times last year and spent an estimated $32K. The top 5 brands take 88% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $32Ka year
- Top search term
- white trunk22K searches a year
02 · Price
A sale here is worth $92.39.
Listings sell for $92.39 on average, from $22.58 to $287.77. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $92.39 that is $0 to $9K a year per listing.
- Average price
- $92.39inside the $15 to $100 sweet spot
- Price range
- $22.58–$287.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #517 within Storage Trunks & Chests. It carries 2,364 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 92%
- Out of stock, average day
- 5.3%
- Average rank
- #517in Storage Trunks & Chests
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,364per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top White Trunk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vixdonos Large Metal Trunk Decorative Storage Box College Dorm Chest with Handle
- Price
- $126.28
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago

Vixdonos Decorative Metal Box Storage Trunks Set of 2 College Dorm Chest with Lock Hole 23.7X14.2X9.5 Inches(White)
- Price
- $155.16
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 3y ago

Calvin Klein Low Rise Trunk 3 Pack
- Price
- $31.71
- Rating
- 4.3/5
- Reviews
- 3,449
- Age
- 5y ago

Creative Deco XL White Wooden Box Storage with Hinged Lid | 15.8x11.8x5.5in (+-0.5) | Keepsake Gift Box for Tool Dog Toy Kitchen Storage | Wood Chest Trunk
- Price
- $65.00
- Rating
- 3.9/5
- Reviews
- 10,202
- Age
- 4y ago

Vixdonos Metal Trunk Decorative Storage Box Set of 2 College Dorm Chest with Handle (White)
- Price
- $145.24
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 5y ago
Trending
estimated 90-day click momentum
DreamsEden Small Wooden Treasure Chest - White Decorative Storage Trunk with Handles Velvet Lined Wedding Memory Keepsake Box for Jewelry & Keepsakes 17.2L x 10.2W x 7.5H
- Price
- $53.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Tommy John Mens Trunk 4 Underwear Second Skin Boxers with Supportive Contour Pouch Soft Naturally Breathable Stretch Fabric Boxers for Men 3 Pack (White Large)
- Price
- $83.17
- Rating
- 4.6/5
- Reviews
- 2,927
- Age
- 6y ago

Sliner 3 Pcs Wooden Decorative Storage Boxes with Lids Vintage Wood Organizer Bins for Your Bookshelf Home Decor Safely Store Photos Documents Memory Jewelry Craft Storage (White S M L Size)
- Price
- $52.18
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago

wirarpa Mens Micro Modal Trunks Soft Underwear Covered Waistband Short Leg Trunks 4 Pack White Medium
- Price
- $22.58
- Rating
- 4.4/5
- Reviews
- 25,692
- Age
- 7y ago

BOSS 3-Pack Logo Icon Trunks powder white L
- Price
- $29.01
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago
Newest
by launch date
DreamsEden Small Wooden Treasure Chest - White Decorative Storage Trunk with Handles Velvet Lined Wedding Memory Keepsake Box for Jewelry & Keepsakes 17.2L x 10.2W x 7.5H
- Price
- $53.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

DreamsEden Large Wooden Keepsake Box - White Leather Storage Box with Hinged Lid & Latch Memory Treasure Chest for Jewelry Photos Letters Crafts | Decorative Home Decor Trunk
- Price
- $28.90
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 4mo ago

Momento Standard Wedding Keepsake Storage Trunk Blue Gingham White Alloy Steel Lockable 20.75 x 12.25 x 10 Inches Latch Closure
- Price
- $287.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

DreamsEden Wooden Decorative Storage Box with Handle
- Price
- $29.54
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 4mo ago

Sliner 3 Pcs Wooden Decorative Storage Boxes with Lids Vintage Wood Organizer Bins for Your Bookshelf Home Decor Safely Store Photos Documents Memory Jewelry Craft Storage (White S M L Size)
- Price
- $52.18
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
22
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 95%
Open market
9%
- Vixdonos54%
- DreamsEden14%
- Creative Deco9%
- Calvin Klein8%
- EVA murmure3%
- Tommy John3%
- Open — no brand owns it (6 brands, 9%)
Search terms
Top White Trunk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white trunk22K/yr
- white keepsake trunk7K/yr
- white trunk keepsake4K/yr
- white storage trunk4K/yr
- white trunk chest6K/yr
Reviews and returns
What reviews say buyers love and hate about White Trunk
We read the reviews and the return reasons for every product selling here.
“Came scuffed up not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Trunk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









