White Towels

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+14.0%

Conversion, latest week

7.2%

Market size, estimated

$2.5Ma year

Peak month

July1.6× the quietest month

Top search term

white towels338K searches a year

Listings sell for $30.19 on average, from $6.94 to $64.19. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $30.19 that is $75K to $91K a year per listing.

Average price

$30.19inside the $15 to $100 sweet spot

Price range

$6.94–$64.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$75K–$91K

Returns

2.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #53 within Towels. It carries 14,803 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

4.6%

Average rank

#53in Towels

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

14,803per listing

Listings tracked

39

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months