white toothbrush holder
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.57–$30.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,428.19avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, white toothbrush holder is a $78K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
white toothbrush holder market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.7%
- Avg brand age
- 26 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
63 rising
Sellers
94
Top-5 brand share
41%
Top 20: 74%
Top-5 click share
21%
Top 20: 51%
Open market
54%
- Heagoale12%
- BSDISP10%
- iDesign7%
- GFWARE6%
- UVIVIU5%
- Cerpourt5%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +12.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top white toothbrush holder search terms
- white toothbrush holder50K/yr
- plastic toothbrush holder26K/yr
- toothbrush holder with cup15K/yr
- toothbrush holder white10K/yr
- tooth brush cup holder7K/yr
- toothbrush holders white6K/yr
- toothbrush and cup holder5K/yr
- toothbrush holders with cup6K/yr
Top white toothbrush holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UVIVIU Toothbrush Cup Bathroom Cup Toothbrush Holder Bathroom Tumbler Plastic 350ml (White)
UVIVIU$7.034.6★1,782 rev
Toothbrush Holder with Bamboo Divider Detachable for Easy Cleaning Multi-Functional Storage 2 Slots Electric Toothbrush and Toothpaste Organizer Caddy for Bathroom Vanity Sink Countertop (White)
Cerpourt$6.684.5★1,358 rev
BSDISP White Toothbrush Holders for Bathrooms - 1 Cups Ceramic Toothbrush Toothpaste Holders White Bathroom Tumbler Cups Reusable Toothbrush Mouthwash Cup Bathroom Counter Organizer.
BSDISP$12.704.8★230 rev
Bamboo Toothbrush Holder for Bathrooms Toothpaste Organizer - White
Heagoale$7.714.5★2,891 rev
GFWARE White Toothbrush Holder 5 Slots Bathroom Storage Organizer
GFWARE$13.534.7★5,016 rev
Newest
by launch date
Toothbrush Holders for Bathrooms Stainless Steel Toothbrush Holder for Kids and Adults Electric Toothbrush and Toothpaste Holder Rustproof Bathroom Accessories Organizer White Small
YANLIFY$6.10119 rev
Diatomite Toothbrush Holder Toothpaste Organizer White
Heagoale$9.88590 rev
iDesign Toothbrush Holder White/Gold
iDesign$11.261,487 rev
JO LAVIE White Toothbrush Holder for Bathrooms Modern Resin Countertop Organizer with Slots Compact Toothbrush and Toothpaste Storage for Vanity Hotel Airbnb (White)
Jo Lavie$9.4730 rev
Acrylic Toothbrush Holder with White Divider for Bathroom Decor Thick Clear Plastic Electronic Toothbrush and Toothpaste Organizer Stand for Bathroom Vanity Bathroom Essentials Accessories
onsogi$6.0377 rev
Trending
90-day click momentumToothbrush Holders for Bathrooms Stainless Steel Toothbrush Holder for Kids and Adults Electric Toothbrush and Toothpaste Holder Rustproof Bathroom Accessories Organizer White Small
YANLIFY$6.104.6★
Diatomite Toothbrush Holder Toothpaste Organizer White
Heagoale$9.884.5★
BSDISP Toothbrush Holders for Bathrooms - 1 Cups Ceramic Toothbrush Toothpaste Holders White Bathroom Tumbler Cups Reusable Toothbrush Mouthwash Cup Bathroom Counter Organizer.
BSDISP$12.704.8★
Toothbrush Holder for Bathroom Bathroom Toothbrush Holder Set Kids Toothbrush Holder with 2 Cups Toothbrush Holder Travel Electric Toothbrush Holder for Bathroom
POSHIGE$13.754.8★
Diatomite Toothbrush Holders Tooth Brush Organizer - Grayish White
Heagoale$12.294.6★
What buyers say about white toothbrush holder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“As advertised”
“Things are looking clean”
“Perfect Fit”
“Great deal”
“Easy to use”
“It's easy to store”
“The look is sleek”
“Sturdy construction and great design”
“Great Organizer”
What buyers complain about
“Wrong size”
“Cheap quality”
“Breaks easily”
“The materials from which it is made are not impressive”
“Hard to clean”
“Too cheap”
“Its not sturdy”
“it is turning yellow all around”
“Wood didnt totally fit in the space, warped slightly”
“Didn't look like the description”
Top return reasons
Common questions
- Is white toothbrush holder profitable to sell on Amazon United States?
- The niche generates $78K/yr across 97 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the white toothbrush holder niche?
- 63 brands and 94 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in white toothbrush holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
- When does demand for white toothbrush holder peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the white toothbrush holder niche?
- Listings span $4.57–$30.37; the average listing price is $11.67 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.