white toilet brush
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$7.04–$43.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$561K$561K/yr · 237K searches
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,193.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white toilet brush is a $561K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
white toilet brush market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $601K–$801K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
2%
- OXO78%
- uptronic5%
- RIMAY4%
- Clorox4%
- MR.SIGA4%
- Wsedor3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top white toilet brush search terms
- oxo toilet brush and holder75K/yr
- oxo toilet brush65K/yr
- white toilet brush27K/yr
- toilet brush oxo13K/yr
- toilet brush white17K/yr
- white toilet brush and holder set10K/yr
- oxo good grips toilet brush7K/yr
- toilet brush and holder set white7K/yr
- white toilet bowl brush and holder4K/yr
- oxo toilet bowl brush and holder3K/yr
Top white toilet brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Good Grips Compact Toilet Brush & Canister Toilet Bowl Brush and Holder with Automatic Canister Door Bathroom and Small Spaces Cleaning Supplies Essential
OXO$19.694.7★18,160 rev
OXO Good Grips Compact Toilet Brush & Canister - Gray
OXO$19.234.7★18,160 rev
OXO Good Grips Toilet Brush White
OXO$28.244.6★2,093 rev
OXO Good Grips Toilet Brush & Plunger Set | Two Bathroom Essentials in one Space-Saving Canister | Toilet Bowl Cleaner and Plunger with Holder Perfect for Small bathrooms
OXO$43.994.8★191 rev
Toilet Brush Refills for OXO Toilet Brush Only 2 Pack Toilet Brush Replacement Head Blue & White Nylon & Plastic Material Bristles
RIMAY$10.614.8★222 rev
Newest
by launch dateOXO Good Grips Toilet Brush & Plunger Set | Two Bathroom Essentials in one Space-Saving Canister | Toilet Bowl Cleaner and Plunger with Holder Perfect for Small bathrooms
OXO$43.99191 rev
Toilet Brush Refills for OXO Toilet Brush Only 2 Pack Toilet Brush Replacement Head Blue & White Nylon & Plastic Material Bristles
RIMAY$10.61222 rev
TRENTI Toilet Brush and Holder Set - Bristles Bowl Brush Head with Ventilated Holder Wall Mounted Compact Set for Bathroom Deep Cleaning
TRENTI$7.041,258 rev
OXO SoftWorks Toilet Brush Set 2-pack
OXO$40.40182 rev
UPTRONIC Toilet Brush Toilet Bowl Brush with Extra Long Handle Durable Bristles Toilet Scrubber and Covered Holder for Toilet Brush Set for Bathroom Cleaning (White 1 Set)
uptronic$12.384,600 rev
Trending
90-day click momentumOXO SoftWorks Toilet Brush Set 2-pack
OXO$40.404.8★
Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White
Clorox$8.934.6★
Toilet Brush Refills for OXO Toilet Brush Only 2 Pack Toilet Brush Replacement Head Blue & White Nylon & Plastic Material Bristles
RIMAY$10.614.8★
OXO Good Grips Toilet Brush & Plunger Set | Two Bathroom Essentials in one Space-Saving Canister | Toilet Bowl Cleaner and Plunger with Holder Perfect for Small bathrooms
OXO$43.994.8★
Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(White)
uptronic$18.674.6★
What buyers say about white toilet brush
What buyers praise and complain about, mined from review topics.What buyers love
“very well made item”
“Scrubs good”
“Easy to remove”
“As advertised”
“Great value”
“Good design”
“Perfect fit”
“Sturdy materials”
“Worked well”
“Seems durable”
What buyers complain about
“I thought it was broken at first”
“it was not getting the bowl clean”
“Cheap trash”
“Looks cheap”
“So small”
“Bristles are much too hard and stiff”
“Turns brown rust color quickly”
“Leaks through hole to”
“Terrible design”
“Kind of flimsy”
Top return reasons
Common questions
- Is white toilet brush profitable to sell on Amazon United States?
- The niche generates $561K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the white toilet brush niche?
- 7 brands and 51 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in white toilet brush?
- Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 0.9%.
- When does demand for white toilet brush peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the white toilet brush niche?
- Listings span $7.04–$43.99; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 6,193 reviews — the moat a new listing must climb.