White Toilet Brush

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $561K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

11.8%

Market size, estimated

$561Ka year

Peak month

August1.6× the quietest month

Top search term

oxo toilet brush and holder75K searches a year

Listings sell for $20.03 on average, from $7.04 to $43.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $20.03 that is $60K to $80K a year per listing.

Average price

$20.03inside the $15 to $100 sweet spot

Price range

$7.04–$43.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$60K–$80K

Returns

0.9%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Toilet Accessories. It carries 6,193 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#60in Toilet Accessories

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

6,193per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months