White Throw Pillows

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

3.4%

Market size, estimated

$135Ka year

Peak month

November1.9× the quietest month

Top search term

white pillow covers102K searches a year

Listings sell for $12.91 on average, from $5.81 to $23.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.91 that is $1K to $3K a year per listing.

Average price

$12.91under the $15 to $100 sweet spot

Price range

$5.81–$23.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #331 within Decorative Pillows, Inserts & Covers. It carries 7,042 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#331in Decorative Pillows, Inserts & Covers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

7,042per listing

Listings tracked

69

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

41 months