Is white throw pillows profitable to sell on Amazon United States?

The niche generates $135K/yr across 69 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (49/100).

How competitive is the white throw pillows niche?

40 brands and 49 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in white throw pillows?

Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 3.3%.

When does demand for white throw pillows peak?

Demand peaks in Jan–Aug–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the white throw pillows niche?

Listings span $5.81–$23.56; the average listing price is $12.91 (sweet spot $15–$100). The average incumbent carries 7,042 reviews — the moat a new listing must climb.

white throw pillows

Skip it

Soft demand (-6.8% this quarter) — this niche doesn't clear our bar today.

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Good$12.91

avg listing price — sweet spot $15–$100

Price range

Okay$5.81–$23.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$135K

$135K/yr · 313K searches

Review moat

Bad7,042.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, white throw pillows is a $135K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Aug–Nov. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

white throw pillows market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $129K–$161K; units × avg price
Conversion rate: 3.4%
Avg BSR: #331
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.3%
Avg brand age: 41 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

40 flat

Sellers

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

27%

Top 20: 60%

Open market

47%

MIULEE15%
decorUhome10%
Amazon Basics8%
MEGAYES8%
KKJIAF8%
Aegero5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.

Peak months: Jan, Aug, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top white throw pillows search terms

white pillow covers102K/yr -14.0%2.6% conv.
white throw pillow covers48K/yr -13.4%2.3% conv.
white pillow covers 18 x 1822K/yr -23.4%4.2% conv.
white pillow covers 20x2022K/yr -24.0%1.9% conv.
white pillow cover13K/yr +16.0%1.7% conv.
big white pillows8K/yr +108.3%0.4% conv.
white 18x18 pillow cover11K/yr -1.1%5.1% conv.
white cushion cover10K/yr -4.0%1.1% conv.
pillow covers white8K/yr -0.1%2.0% conv.
18x18 pillow cover white9K/yr -24.3%5.7% conv.

All search terms

Top white throw pillows products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEGAYES Pack of 2 Throw Pillow Covers 18x18 Decorative Solid Plush Faux Fur with Soft Velvet Back Square Striped Cushion Cases Modern Farmhouse Home Decor for Living Room Couch Sofa Bed Cream White

MEGAYES$8.344.7★245 rev

KKJIAF 2 Pack Ruffle Pillow Cases 18x18 Inches White

KKJIAF$10.594.5★422 rev

Amazon Basics Faux Linen Throw Pillow Covers with Hidden Zipper Closure 18 18in White Pack of 2

Amazon Basics$9.984.5★81 rev

Grineed Throw Pillow Covers White Decorative Velvet Set of 2 18x18 Inch Pillow Covers Soft Pillow Covers for Couch Sofa Bed Living Room Farmhouse Neutral Home Boho Decor Square Accent Cushion Cases

GriNeed$11.124.6★2,198 rev

Encasa XO Throw Pillow Covers 18x18 in Set of 2 White | No Inserts | Cotton Pillow Covers for Living Room Bed Sofa Couch | Decorative Cushion Covers with Improved Zipper

Encasa XO$10.894.3★10,525 rev

Newest

by launch date

MEGAYES Pack of 2 Throw Pillow Covers 18x18 Decorative Solid Plush Faux Fur with Soft Velvet Back Square Striped Cushion Cases Modern Farmhouse Home Decor for Living Room Couch Sofa Bed Cream White

MEGAYES$8.34245 rev

4mo ago

MIULEE Textured Throw Pillow Covers Thick Chenille Decorative Pillows Cream White 18x18 Inch Set of 2 Modern Boho Farmhouse Home Decor Neutral Cushion Covers for Couch Sofa Living Room Bedroom

MIULEE$9.26260 rev

5mo ago

Amazon Basics Faux Linen Throw Pillow Covers with Hidden Zipper Closure 18 18in White Pack of 2

Amazon Basics$9.9881 rev

6mo ago

decorUhome Fall Cream White Linen Throw Pillow Covers 18x18 Set of 2

decorUhome$18.52272 rev

10mo ago

Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Cream White

Aegero$5.98572 rev

11mo ago

What buyers say about white throw pillows

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel24%

“Soft and fluffy”

Quality-Overall17%

“Decent quality for the money”

Value For Money10%

“Great deal”

Size-Overall7%

“The fit is generous”

Cushion6%

“These cushion covers are beautiful”

Advertised Vs Actual Product5%

“As Described”

Color4%

“Beautiful Color”

Comfort-Overall4%

“Soft and comfortable”

Upholstery/Fabric Quality3%

“Beautiful fabric”

Fluffiness2%

“Cozy looking”

What buyers complain about

Quality-Overall15%

“Bad quality”

Thickness9%

“So thin”

Size-Overall8%

“Too big”

Advertised Vs Actual Product5%

“False advertisement”

Value For Money4%

“Very overpriced”

Color4%

“the color is different on each set”

Fluffiness3%

“It didn't fluff enough”

Material Quality3%

“The material was so thin”

Cushion3%

“looks absoutly horrible do not buy unless you never wadh your cushion covers”

Water Resistance3%

“I was hoping for some waterproof/resistance, but I can tell these will not have any.”

Top return reasons

Size-Overall40%

Color19%

Advertised Vs Actual Product9%

Material Quality9%

Cushion5%

Quality-Overall4%

Thin3%

Value For Money3%

Display Colors1%

Water Resistance1%

Common questions

Is white throw pillows profitable to sell on Amazon United States?: The niche generates $135K/yr across 69 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (49/100).
How competitive is the white throw pillows niche?: 40 brands and 49 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in white throw pillows?: Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 3.3%.
When does demand for white throw pillows peak?: Demand peaks in Jan–Aug–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the white throw pillows niche?: Listings span $5.81–$23.56; the average listing price is $12.91 (sweet spot $15–$100). The average incumbent carries 7,042 reviews — the moat a new listing must climb.