Is White Throw Pillows profitable to sell on Amazon United States?

Flapen scores White Throw Pillows 49 out of 100 on Amazon United States, a Fail. Shoppers spend $135K a year across 69 tracked products. 8 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew -6.8% in the last 90 days.

How competitive is the White Throw Pillows niche on Amazon United States?

40 brands and 49 sellers compete in White Throw Pillows on Amazon United States. The top 5 White Throw Pillows products take 27% of clicks, and the top 5 brands take 48%.

What do buyers complain about in White Throw Pillows?

White Throw Pillows buyers on Amazon United States complain most about Quality-Overall, Thickness, and Size-Overall. An estimated 3.3% of orders come back.

When does demand for White Throw Pillows peak?

Search demand for White Throw Pillows on Amazon United States peaks in Jan–Aug–Nov, and the busiest month runs 1.9× the quietest.

What does it cost to enter the White Throw Pillows niche?

White Throw Pillows sells for $12.91 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.81 to $23.56. The average product has 7,042 reviews, the count a new listing must catch up to.

White Throw Pillows

Fail

Demand is soft, at -6.8% this quarter, so White Throw Pillows is a Fail.

Filters No Dominant Brand

Flapen Score: 49
49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size: $135K/yr313K searches / yr
90-day growth: -6.8%search demand this quarter
Competition: 27%top-5 click share · 40 brands · 49 sellers

Flapen Score

White Throw Pillows against its category

The dotted line is the Home & Kitchen average. Past it, White Throw Pillows is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The White Throw Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for White Throw Pillows 313K times last year and spent an estimated $135K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Aug–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months: 313K
Growth, 90 days vs prior 90: -6.8%
Conversion, latest week: 3.4%
Market size, estimated: $135Ka year
Peak month: November1.9× the quietest month
Top search term: white pillow covers102K searches a year

02 · Price

A sale here is worth $12.91.

Listings sell for $12.91 on average, from $5.81 to $23.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.91 that is $1K to $3K a year per listing.

Average price: $12.91under the $15 to $100 sweet spot
Price range: $5.81–$23.56
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #331 within Decorative Pillows, Inserts & Covers. It carries 7,042 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 2.3%
Average rank: #331in Decorative Pillows, Inserts & Covers
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 7,042per listing
Listings tracked: 69

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 14
Successful launches: 8Amazon's first-year sales bar
Average brand age: 41 months

Products

Top White Throw Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

40 flat

Sellers

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

27%

Top 20: 60%

Open market

47%

Brand 115%
Brand 210%
Brand 38%
Brand 48%
Brand 58%
Brand 65%

Demand

White Throw Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Aug, Nov · busiest ÷ quietest = 1.9×

Search terms

Top White Throw Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

white pillow covers102K/yr -14.0%2.6% conv.
white throw pillow covers48K/yr -13.4%2.3% conv.
white pillow covers 18 x 1822K/yr -23.4%4.2% conv.
white pillow covers 20x2022K/yr -24.0%1.9% conv.
white pillow cover13K/yr +16.0%1.7% conv.
big white pillows8K/yr +108.3%0.4% conv.
white 18x18 pillow cover11K/yr -1.1%5.1% conv.
white cushion cover10K/yr -4.0%1.1% conv.
pillow covers white8K/yr -0.1%2.0% conv.
18x18 pillow cover white9K/yr -24.3%5.7% conv.

Reviews and returns

What reviews say buyers love and hate about White Throw Pillows

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”

15%of negative reviews mention “Quality-Overall”

3.3%of orders come back

“Bad quality”

A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common White Throw Pillows questions

Answered from the same tracked data.

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