white throw blanket
Launch itA $932K/yr market growing +2.8% this quarter with returns at 3.7% — clears our launch bar.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.30–$41.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$932K$932K/yr · 2.4M searches
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,717.23avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white throw blanket is a $932K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Aug. Verdict: Launch it — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Launch success
- 71%
- 5 of 7 new (360d)
- Conversion rate
- 1.8%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 0.9%
- Avg brand age
- 37 months
- Avg seller age
- 172 days
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
53 rising
Sellers
63
Top-5 brand share
36%
Top 20: 75%
Top-5 click share
28%
Top 20: 60%
Open market
60%
- Bedsure14%
- Aganear7%
- YIICKO6%
- BEDELITE5%
- EXQ Home4%
- inhand4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +2.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 79 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)
Aganear$13.544.6★2,707 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★558 rev
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$13.334.6★4,247 rev
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls Cozy Fleece Blanket for Sofa Bed Living Room Home Bedroom Decor Dorm Essentials Off White 50x60 Inches
Bedsure$13.254.6★24,910 rev
EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Imitation Turtle Shell Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Beige)
EXQ Home$10.974.6★3,811 rev
Newest
by launch date
Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches
Bedsure$19.9110,151 rev
Utopia Bedding Off White Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Decor & Gifting (50x60 Inches)
Utopia Bedding$9.30295 rev
Horaldaily Boho Bohemia Blanket Throw Vintage Country Rustic Farmhouse Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60
Horaldaily$17.1212 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.99558 rev
Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060
Bedsure$21.71829 rev
Trending
90-day click momentumBedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches
Bedsure$19.914.6★
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)
CREVENT$19.584.5★
Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060
Bedsure$21.714.5★
lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Beige Knitted Chenille Small Farmhouse Lightweight Throw(Beige 50 * 60)
lifein$25.354.6★
Utopia Bedding Off White Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Decor & Gifting (50x60 Inches)
Utopia Bedding$9.304.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and Fluffy”
“It is warm”
“Beautiful quality”
“very colorful”
“The most beautiful lightweight blanket”
“Great comfortable”
“Great deal”
“fits the purpose it was intended for”
“Washes well”
“As described”
What buyers complain about
“Not very thick”
“Size is not correct”
“this is low quality”
“Extremely Thin”
“not amazingly soft”
“color was a bit different than expected”
“Feels Expensive”
“Cant wash it”
“Not good material”
“Didnt last”
Top return reasons
Common questions
- Is white throw blanket profitable to sell on Amazon United States?
- The niche generates $932K/yr across 79 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (58/100).
- How competitive is the white throw blanket niche?
- 53 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in white throw blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.7%.
- When does demand for white throw blanket peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the white throw blanket niche?
- Listings span $9.30–$41.27; the average listing price is $21.11 (sweet spot $15–$100). The average incumbent carries 7,717 reviews — the moat a new listing must climb.
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