White Throw Blanket

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $932K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

1.8%

Market size, estimated

$932Ka year

Peak month

August1.6× the quietest month

Top search term

boho throw blanket403K searches a year

Listings sell for $21.11 on average, from $9.30 to $41.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $21.11 that is $11K to $16K a year per listing.

Average price

$21.11inside the $15 to $100 sweet spot

Price range

$9.30–$41.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

3.7%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #174 within Throws. It carries 7,717 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#174in Throws

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

7,717per listing

Listings tracked

79

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months