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White Taper Candles 12 Inch Dripless

Fail

Demand is soft, at -36.9% this quarter, so White Taper Candles 12 Inch Dripless is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$49K/yr22K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 27 sellers

Flapen Score

White Taper Candles 12 Inch Dripless against its category

The dotted line is the Home & Kitchen average. Past it, White Taper Candles 12 Inch Dripless is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Taper Candles 12 Inch Dripless market on Amazon at a glance

Shoppers on Amazon United States searched for White Taper Candles 12 Inch Dripless 22K times last year and spent an estimated $49K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
10.9%
Market size, estimated
$49Ka year
Peak month
December2.3× the quietest month
Top search term
white taper candles bulk10K searches a year

02 · Price

A sale here is worth $20.91.

Listings sell for $20.91 on average, from $5.78 to $87.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.91 that is $2K to $5K a year per listing.

Average price
$20.91inside the $15 to $100 sweet spot
Price range
$5.78–$87.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #39 within Candles. It carries 2,281 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#39in Candles
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,281per listing
Listings tracked
24

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top White Taper Candles 12 Inch Dripless products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

27

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

22%

  • Brand 122%
  • Brand 222%
  • Brand 319%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

White Taper Candles 12 Inch Dripless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top White Taper Candles 12 Inch Dripless search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white taper candles bulk10K/yr
  • white dripless taper candles5K/yr
  • tall white candlesticks3K/yr
  • white tall candlesticks3K/yr

Reviews and returns

What reviews say buyers love and hate about White Taper Candles 12 Inch Dripless

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Leak-Proof”
4.2%of orders come back
“They drip everywhere”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Taper Candles 12 Inch Dripless questions

Answered from the same tracked data.