White Stool

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

0.5%

Market size, estimated

$70Ka year

Peak month

August2.1× the quietest month

Top search term

storage chair87K searches a year

Listings sell for $56.26 on average, from $15.68 to $291.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $56.26 that is $0 to $6K a year per listing.

Average price

$56.26inside the $15 to $100 sweet spot

Price range

$15.68–$291.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,153 within Living Room Furniture. It carries 867 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

85%

Out of stock, average day

10.6%

Average rank

#1,153in Living Room Furniture

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

867per listing

Listings tracked

196

62 products launched here in the last 12 months. 38 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

62

Successful launches

38Amazon's first-year sales bar

Average brand age

30 months