White Standard Pillow Cases Set of 2

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

17.2%

Market size, estimated

$58Ka year

Peak month

June2.4× the quietest month

Top search term

white standard pillow cases set of 215K searches a year

Listings sell for $10.88 on average, from $3.80 to $21.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.88 that is $3K to $5K a year per listing.

Average price

$10.88under the $15 to $100 sweet spot

Price range

$3.80–$21.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Sheets & Pillowcases. It carries 32,276 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#43in Sheets & Pillowcases

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

32,276per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months