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White Stand

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 1.0% of searches, so White Stand is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$121K/yr179K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
13%top-5 click share · 94 brands · 124 sellers

Flapen Score

White Stand against its category

The dotted line is the Home & Kitchen average. Past it, White Stand is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Stand market on Amazon at a glance

Shoppers on Amazon United States searched for White Stand 179K times last year and spent an estimated $121K. The top 5 brands take 27% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
1.0%
Market size, estimated
$121Ka year
Peak month
August2.0× the quietest month
Top search term
white end tables48K searches a year

02 · Price

A sale here is worth $68.67.

Listings sell for $68.67 on average, from $15.58 to $236.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $68.67 that is $0 to $7K a year per listing.

Average price
$68.67inside the $15 to $100 sweet spot
Price range
$15.58–$236.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,338 within Nightstands. It carries 1,978 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
76%
Out of stock, average day
6.3%
Average rank
#2,338in Nightstands
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,978per listing
Listings tracked
169

04 · Newcomers

36 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
36Amazon's first-year sales bar
Average brand age
26 months

Products

Top White Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

94 rising

Sellers

124

Top-5 brand share

27%

Top 20: 61%

Top-5 click share

13%

Top 20: 35%

Open market

69%

  • Brand 19%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

White Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top White Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white end tables48K/yr
  • white stand38K/yr
  • white tall nightstand16K/yr
  • white 3 drawer nightstand10K/yr
  • end tables white9K/yr
  • small white side table for bedroom8K/yr
  • tall nightstand white9K/yr
  • white led nightstand8K/yr
  • 3 drawer white nightstand6K/yr
  • white 2 drawer nightstand5K/yr

Reviews and returns

What reviews say buyers love and hate about White Stand

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Way to short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Stand questions

Answered from the same tracked data.