white stand
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Great$68.67avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,977.51avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.58–$236.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 179K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, white stand is a $121K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white stand market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $103K–$137K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #2,338
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 98%
- Out of stock
- 6.3%
- Avg brand age
- 26 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
94 rising
Sellers
124
Top-5 brand share
27%
Top 20: 61%
Top-5 click share
13%
Top 20: 35%
Open market
69%
- Furinno9%
- Furnulem6%
- Furologee5%
- Yoobure4%
- Somdot4%
- Yaheetech3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top white stand search terms
- white end tables48K/yr
- white stand38K/yr
- white tall nightstand16K/yr
- white 3 drawer nightstand10K/yr
- end tables white9K/yr
- small white side table for bedroom8K/yr
- tall nightstand white9K/yr
- white led nightstand8K/yr
- 3 drawer white nightstand6K/yr
- white 2 drawer nightstand5K/yr
Top white stand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Furologee End Table with Charging Station Nightstand with Fabric Drawers Side Tables with USB Ports & Outlets Night Stand with Storage Shelf & Hooks for Living Room/Bedroom White
Furologee$35.254.4★3,663 rev
VECELO End Table Set of 2 Bedside Table 24 Tall Living Room End Tables X-Design Reinforced Nightstands Side Table with 3-Tier Storage Shelves for Small Spaces Office Bathroom Bedroom White
VECELO$60.504.6★263 rev
FROMJBEST End Tables Living Room Set of 2 End White Table with Charging Station Side Table Nightstand for Bedroom 3 Tier End Table with Storage Shelf for Living Room White
FROMJBEST$116.464.5★2,247 rev
Furinno Just Turn-N-Tube Open Storage Nightstand 1 Pack 3-Tier White/White
Furinno$17.164.6★3,176 rev
White LED Nightstand Modern Night Stand for Bedroom Bedside Table with 2 Wood Drawers End Side Table
Generic$56.254.2★940 rev
Newest
by launch date
FurniXpress White Nightstand with Charging Station 24H 2 Drawers & Shelf
FurniXpress$95.1272 rev
YIGOBUY 3 Drawer Nightstand Modern Bedroom Storage Night Stand
YIGOBUY$78.27255 rev
SONGMICS BELLAH Collection - Nightstand with Charging Station and App-Controlled Adjustable LED Lights Bed Side Table 2 Drawers and 1 Open Shelf Modern Cloud White and Snow White ULGS302WH01S
SONGMICS$33.401,673 rev
SONGMICS BELLAH Collection - Nightstand with Charging Station and App-Controlled Adjustable LED Lights Bed Side Table 3 Drawers and 1 Open Shelf Modern Cloud White and Snow White ULGS303WH01S
SONGMICS$38.761,673 rev
AWASEN White Nightstand Small Side Table with Drawer for Living Room Farmhouse End Bedside Table with Spindle Wood Legs for Bedroom Office White
AWASEN$54.52122 rev
Trending
90-day click momentumFurniXpress White Nightstand with Charging Station 24H 2 Drawers & Shelf
FurniXpress$95.124.3★
AWASEN White Nightstand Small Side Table with Drawer for Living Room Farmhouse End Bedside Table with Spindle Wood Legs for Bedroom Office White
AWASEN$54.524.4★
VECELO End Table Set of 2 Bedside Table 24 Tall Living Room End Tables X-Design Reinforced Nightstands Side Table with 3-Tier Storage Shelves for Small Spaces Office Bathroom Bedroom White
VECELO$60.504.6★
Somdot Tall Dresser for Bedroom 5 Drawers Nightstand Vertical Storage Tower Unit Night Stand Furniture with Fabric Drawer Organizer in Bedside Hallway Entryway Kids Room Closet White Leather
Somdot$47.774.5★
SONGMICS BELLAH Collection - Nightstand with Charging Station and App-Controlled Adjustable LED Lights Bed Side Table 3 Drawers and 1 Open Shelf Modern Cloud White and Snow White ULGS303WH01S
SONGMICS$38.764.3★
What buyers say about white stand
What buyers praise and complain about, mined from review topics.What buyers love
“Assembly is simple”
“Sturdy Construction”
“hardware are good quality”
“Money well spent”
“It fits what I need it to”
“Good storage”
“Excellent Design”
“Just as described”
“Instructions easy to follow”
“Ease of use”
What buyers complain about
“Way to short”
“Extremely difficult to assemble”
“Bad Quality”
“kind of flimsy”
“the instructions are awful”
“Misleading image”
“easy to break”
“Just to pricey”
“it's not real wood”
“Defective product”
Top return reasons
Common questions
- Is white stand profitable to sell on Amazon United States?
- The niche generates $121K/yr across 169 tracked products. 36 of 44 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the white stand niche?
- 94 brands and 124 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in white stand?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 3.1%.
- When does demand for white stand peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the white stand niche?
- Listings span $15.58–$236.54; the average listing price is $68.67 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.