White Silk Pillowcase

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

+20.9%

Conversion, latest week

7.4%

Market size, estimated

$19Ka year

Peak month

December2.1× the quietest month

Top search term

white silk pillowcase10K searches a year

Listings sell for $15.14 on average, from $5.13 to $47.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $15.14 that is $0 to $2K a year per listing.

Average price

$15.14inside the $15 to $100 sweet spot

Price range

$5.13–$47.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #50 within Sheets & Pillowcases. It carries 59,858 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#50in Sheets & Pillowcases

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

59,858per listing

Listings tracked

21

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months