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White Sheets King

Maybe

Products sell for $32.95 on average, inside the sweet spot. But the average product has 238,005 reviews to catch up to, so White Sheets King is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$1.0M/yr426K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
67%top-5 click share · 9 brands · 16 sellers

Flapen Score

White Sheets King against its category

The dotted line is the Home & Kitchen average. Past it, White Sheets King is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Sheets King market on Amazon at a glance

Shoppers on Amazon United States searched for White Sheets King 426K times last year and spent an estimated $1.0M. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
7.3%
Market size, estimated
$1.0Ma year
Peak month
July2.2× the quietest month
Top search term
white king sheets52K searches a year

02 · Price

A sale here is worth $32.95.

Listings sell for $32.95 on average, from $17.12 to $47.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $32.95 that is $49K to $66K a year per listing.

Average price
$32.95inside the $15 to $100 sweet spot
Price range
$17.12–$47.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$49K–$66K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Kids' Bedding. It carries 238,005 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Kids' Bedding
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
238,005per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top White Sheets King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

4%

  • Brand 133%
  • Brand 229%
  • Brand 320%
  • Brand 48%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

White Sheets King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top White Sheets King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white king sheets52K/yr
  • mellanni king bed sheet set71K/yr
  • white sheets king52K/yr
  • mellanni sheets59K/yr
  • cgk unlimited sheets king32K/yr
  • king white sheets19K/yr
  • king size white sheets17K/yr
  • white king size sheets14K/yr
  • white king sheets set17K/yr
  • king white sheet set12K/yr

Reviews and returns

What reviews say buyers love and hate about White Sheets King

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Thickness”
2.8%of orders come back
“Extremely thin material”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Sheets King questions

Answered from the same tracked data.