white sheets king
Worth a lookShows a sweet-spot price point ($32.95 avg), but a deep review moat (238,005 avg reviews) keeps it on the watch list.
Avg price
Incredible$32.95avg listing price — sweet spot $15–$100
Price range
Incredible$17.12–$47.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 426K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad238,004.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white sheets king is a $1.0M/yr Amazon United States market (426K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
white sheets king market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $824K–$989K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
4%
- Mellanni33%
- CGK Unlimited29%
- Amazon Basics20%
- Utopia Bedding8%
- Elegant Comfort5%
- USXIBEI2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Top white sheets king search terms
- white king sheets52K/yr
- mellanni king bed sheet set71K/yr
- white sheets king52K/yr
- mellanni sheets59K/yr
- cgk unlimited sheets king32K/yr
- king white sheets19K/yr
- king size white sheets17K/yr
- white king size sheets14K/yr
- white king sheets set17K/yr
- king white sheet set12K/yr
Top white sheets king products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Breathable Machine Washable Wrinkle Resistant Microfiber 4-Piece Bed Sheet Set with 14-Inch Deep Pockets King Bright White Solid
Amazon Basics$17.744.6★473,032 rev
King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft and Wrinkle Free Sheets - White Oeko-Tex Bed Sheet Set
CGK Unlimited$28.104.5★447,296 rev
Mellanni King Sheets Set - 4 PC Iconic Collection Bedding
Mellanni$38.714.4★379,598 rev
King Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (White)
Utopia Bedding$19.894.6★240,702 rev
Mellanni Queen Sheets Set - 4 PC Iconic Collection Bedding
Mellanni$34.854.4★379,598 rev
Newest
by launch date
USXIBEI King Size Sheets Set - 6 Piece Luxuriously Soft & Cooling Sheets King Size - Ultra Soft 16 Deep Pocket King Sheet Set - Fitted Sheet & Pillowcase Sets (King White)
USXIBEI$20.50291 rev
Mellanni King Sheet Set - 6-Piece Iconic Collection Bedding
Mellanni$47.401,805 rev
Mellanni Queen Sheet Set - 6-Piece Iconic Collection Bedding
Mellanni$38.801,805 rev
Utopia Bedding King Sheet Set Soft Microfiber 4 Piece Bed Sheets with 15 Deep Pocket - Easy Care Brushed Microfiber (King White)
Utopia Bedding$17.1256,979 rev
LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White
LANE LINEN$46.2933,391 rev
Trending
90-day click momentumUSXIBEI King Size Sheets Set - 6 Piece Luxuriously Soft & Cooling Sheets King Size - Ultra Soft 16 Deep Pocket King Sheet Set - Fitted Sheet & Pillowcase Sets (King White)
USXIBEI$20.504.6★
Mellanni King Sheets Set - 4 PC Iconic Collection Bedding
Mellanni$40.714.4★
King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft & Wrinkle Free Sheets - Dark Grey Oeko-Tex Bed Sheet Set
CGK Unlimited$28.304.5★
Mellanni Extra Deep King Sheets - 4 PC Iconic Collection Bedding
Mellanni$47.744.4★
LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White
LANE LINEN$46.294.3★
What buyers say about white sheets king
What buyers praise and complain about, mined from review topics.What buyers love
“Silky soft”
“comfortable to me”
“Best quality”
“They are affordable”
“Fits good”
“Love the color”
“As advertised”
“The sheets washed beautifully”
“Comfortable sleeping”
“Super soft material”
What buyers complain about
“Extremely thin material”
“Cheap Quality”
“do not fit”
“Its also very thin material”
“Too Thin”
“Falls apart after a few washes”
“rough on the skin”
“they are pilling after first use”
“They feel terrible they make you feel hot”
“The elastic isn't that great”
Top return reasons
Common questions
- Is white sheets king profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white sheets king niche?
- 9 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in white sheets king?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.8%.
- When does demand for white sheets king peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the white sheets king niche?
- Listings span $17.12–$47.74; the average listing price is $32.95 (sweet spot $15–$100). The average incumbent carries 238,005 reviews — the moat a new listing must climb.