white quilt
Worth a lookShows a sweet-spot price point ($59.79 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Great$59.79avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Good$22.56–$152.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$402K$402K/yr · 473K searches
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,547.91avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, white quilt is a $402K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
white quilt market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $359K–$478K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 2.6%
- Avg brand age
- 47 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
39
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
33%
Top 20: 68%
Open market
46%
- Bedsure20%
- Maple&Stone8%
- Love's cabin8%
- Hansleep7%
- WDCOZY6%
- WRENSONGE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top white quilt search terms
- white quilt queen size79K/yr
- linen quilt king61K/yr
- white queen quilt26K/yr
- white bedspread queen26K/yr
- linen bedspread36K/yr
- white quilt queen16K/yr
- linen coverlet26K/yr
- organic cotton quilt king12K/yr
- white cotton quilt14K/yr
- european linen cotton stitch quilt12K/yr
Top white quilt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maple&Stone White Quilt Set Queen Size Lightweight Bedspread Ultrasonic Chevron Pattern Light Coverlet for All Season Comforter Bedding Decor - 3 Piece Full Bed Cover Sets
Maple&Stone$29.494.4★2,726 rev
Bedsure Quilts Queen Size - Lightweight Comforter Queen Size for Summer Bright White Bedspread Quilt with Clover Pattern Soft Ultrasonic Coverlet Modern All-Season Bedding 90 x 96 Inches
Bedsure$35.644.5★3,183 rev
Hansleep White Quilt Queen Size - Ultrasonic Summer Bedspread Queen Soft Lightweight Coverlet Bedding Set 3 Pieces (1 Quilt 2 Pillow Shams)
Hansleep$26.574.6★5,748 rev
Loves cabin Quilts for Queen Bed White Bedspreads - Soft Bed Summer Quilt Lightweight Microfiber Bedspread- Modern Style Coin Pattern Coverlet for All Season - 3 Piece (1 Quilt 2 Pillow Shams)
Love's cabin$31.914.6★21,959 rev
WRENSONGE White Quilt Set Queen Size-3 Pieces Lightweight Bedspreads Summer Coverlet for All Season Soft Quilt Bedding Set with 2 Pillow Shams Suitable for Bed & Couch
WRENSONGE$41.264.6★723 rev
Newest
by launch date
EVERGRACEHOME 100% Cotton Modern Lines Quilt Set King Size Pre-Washed Soft Striped Coverlet Bedspread 3 Piece Lightweight Bedding Set for All Season with 2 Pillow Shams Birch
EVERGRACEHOME$95.85240 rev
Grassix Linen Quilt Set King Size 3-Piece 100% Linen Front & Cotton Back Prewashed Diamond Stitch Bedspread with 2 Shams Lightweight Breathable Quilt for Hot Sleepers Modern Farmhouse Bedding
Grassix$108.47130 rev
Hyde Lane Linen Quilt Set King Size - Breathable Box Stitched European Flax Bedding Set for Bedspread and Coverlet with 2 Pillow Shams 106x96 Linen
Hyde Lane$105.8467 rev
Kozyhvn 100% Cotton King Size Blankets for Bed 108 x 90 6 Layers Cooling and Soft Muslin Throw Blanket Lightweight Quilt Bedspread Coverlet Gauze Blanket for Adults All Season Linen Beige
Kozyhvn$42.741,827 rev
palassio Striped White 100% Cotton Quilt Queen Size Bedding Sets Lightweight Crinkly Channel Pick Stitch Textured Bedspread Soft Shabby Chic Farmhouse Country Coverlet for All Season 2 Shams
palassio$64.531,066 rev
Trending
90-day click momentum
Bedsure Quilts Queen Size - Linen Bedspread Queen Size & Lightweight Comforter Modern Farmhouse Coverlet with Clover Pattern Ultra Soft All-Season Bedding 90 x 96 Inches
Bedsure$43.064.5★
EVERGRACEHOME 100% Cotton Modern Lines Quilt Set King Size Pre-Washed Soft Striped Coverlet Bedspread 3 Piece Lightweight Bedding Set for All Season with 2 Pillow Shams Birch
EVERGRACEHOME$95.854.6★
Bedsure King Quilt - Linen Bedspread King Size & Lightweight Comforter Modern Farmhouse Coverlet with Clover Pattern Ultra Soft All-Season Bedding 106 x 96 Inches
Bedsure$47.134.5★
WDCOZY 100% Cotton King Size Quilt Set - Beige Neutral Striped Pick Stitch Soft Lightweight Bedspread Textured Like Linen Farmhouse Country Rustic Coverlet Shabby Chic Gauze Bedding 3 Pieces
WDCOZY$66.734.3★
Hyde Lane Linen Quilt Set King Size - Breathable Box Stitched European Flax Bedding Set for Bedspread and Coverlet with 2 Pillow Shams 106x96 Linen
Hyde Lane$105.844.4★
What buyers say about white quilt
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Great quality and feel luxurious for the price”
“great lightweight comforter”
“Nice comfortable”
“vibrant color”
“Fit great”
“great value for money”
“nice quality fabric”
“Exactly as Described”
“Soft and warm”
What buyers complain about
“Very large”
“Very thin material”
“Color is bad”
“Low to Medium quality”
“Cheap material”
“not soft”
“Poorly sewn”
“Misleading”
“I don't like the pillow shams they're too small I thought the comforter was going to be puffy”
“Falling apart after first wash”
Top return reasons
Common questions
- Is white quilt profitable to sell on Amazon United States?
- The niche generates $402K/yr across 66 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the white quilt niche?
- 32 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in white quilt?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 5.1% — above our launch gate.
- When does demand for white quilt peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the white quilt niche?
- Listings span $22.56–$152.88; the average listing price is $59.79 (sweet spot $15–$100). The average incumbent carries 4,548 reviews — the moat a new listing must climb.