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White Quilt

Maybe

Products sell for $59.79 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so White Quilt is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$402K/yr473K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
33%top-5 click share · 32 brands · 39 sellers

Flapen Score

White Quilt against its category

The dotted line is the Home & Kitchen average. Past it, White Quilt is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for White Quilt 473K times last year and spent an estimated $402K. The top 5 brands take 48% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months
473K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
1.4%
Market size, estimated
$402Ka year
Peak month
July1.7× the quietest month
Top search term
white quilt queen size79K searches a year

02 · Price

A sale here is worth $59.79.

Listings sell for $59.79 on average, from $22.56 to $152.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $59.79 that is $6K to $15K a year per listing.

Average price
$59.79inside the $15 to $100 sweet spot
Price range
$22.56–$152.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #78 within Bedspreads, Coverlets & Sets. It carries 4,548 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#78in Bedspreads, Coverlets & Sets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,548per listing
Listings tracked
66

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
47 months

Products

Top White Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

39

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

33%

Top 20: 68%

Open market

46%

  • Brand 120%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

White Quilt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top White Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white quilt queen size79K/yr
  • linen quilt king61K/yr
  • white queen quilt26K/yr
  • white bedspread queen26K/yr
  • linen bedspread36K/yr
  • white quilt queen16K/yr
  • linen coverlet26K/yr
  • organic cotton quilt king12K/yr
  • white cotton quilt14K/yr
  • european linen cotton stitch quilt12K/yr

Reviews and returns

What reviews say buyers love and hate about White Quilt

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Very large”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Quilt questions

Answered from the same tracked data.