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White Plunger

Fail

The top 5 brands take 100% of clicks, so White Plunger is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$183K/yr53K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
89%top-5 click share · 5 brands · 30 sellers

Flapen Score

White Plunger against its category

The dotted line is the Home & Kitchen average. Past it, White Plunger is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Plunger market on Amazon at a glance

Shoppers on Amazon United States searched for White Plunger 53K times last year and spent an estimated $183K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
14.3%
Market size, estimated
$183Ka year
Peak month
January1.5× the quietest month
Top search term
oxo plunger19K searches a year

02 · Price

A sale here is worth $24.05.

Listings sell for $24.05 on average, from $8.95 to $43.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $24.05 that is $18K to $24K a year per listing.

Average price
$24.05inside the $15 to $100 sweet spot
Price range
$8.95–$43.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Toilet Accessories. It carries 6,642 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Toilet Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,642per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top White Plunger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 223%
  • Brand 34%
  • Brand 44%
  • Brand 53%

Demand

White Plunger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top White Plunger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo plunger19K/yr
  • white plunger11K/yr
  • oxo toilet plunger10K/yr
  • white toilet plunger5K/yr
  • plunger white4K/yr
  • oxo plunger with holder4K/yr

Reviews and returns

What reviews say buyers love and hate about White Plunger

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
1.0%of orders come back
“Strong odor”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Plunger questions

Answered from the same tracked data.