white plastic tablecloth
Worth a lookShows searches that convert (8.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Market size
Good$623K$623K/yr · 495K searches
Price range
Good$3.86–$33.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,395.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, white plastic tablecloth is a $623K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white plastic tablecloth market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $740K–$888K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #314
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.3%
- Avg brand age
- 39 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
33
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
27%
- Pureegg27%
- Niuara17%
- QZYL11%
- Auros7%
- HOUZZKINGZ USA6%
- Smiry5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +24.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.2×
Top white plastic tablecloth search terms
- white plastic tablecloth87K/yr
- paper tablecloth98K/yr
- white disposable tablecloth38K/yr
- paper table cloths disposable28K/yr
- plastic table cloths disposable27K/yr
- white plastic table cloth rectangle17K/yr
- paper table cloth22K/yr
- paper tablecloths for rectangle tables40K/yr
- disposable plastic tablecloths rectangle5K/yr
- paper table cloths18K/yr
Top white plastic tablecloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pureegg Plastic Table Cloth 10 Pack 54 x 108 Inch Disposable Table Cloths for Party Picnic and Wedding Rectangle White
Pureegg$10.104.5★6,742 rev
Niuara White Plastic Table Cloth - 4 Pack 54 108 Rectangle Disposable Tablecloths for 6FT Tables Table Cover for Party Holiday & Gathering Use
Niuara$6.084.4★2,835 rev
QZYL 4 Packs White Plastic Tablecloth Large Sturdy Disposable Table Cloth
QZYL$8.254.6★1,498 rev
Auros White Premium Plastic Tablecloths 10 Pack 54 x 108 Inch Rectangle Disposable Table Covers for 8FT Tables Waterproof Spill-Proof Easy Cleanup for Birthday Parties and Weddings
Auros$10.894.6★126 rev
Smiry Disposable Table Cloth - 6 Pack 54 x 108 Inch Waterproof Rectangle Tablecloths for Parties Decorative Plastic Table Cover Leakproof & Sturdy White
Smiry$6.864.6★1,475 rev
Newest
by launch date
Pureegg Plastic Table Cloth Disposable 3 Pack 54x108 Inch Rectangular Table Cloth Leakproof Table Cover for Parties Picnic Weddings White
Pureegg$6.05141 rev
Auros White Premium Plastic Tablecloths 10 Pack 54 x 108 Inch Rectangle Disposable Table Covers for 8FT Tables Waterproof Spill-Proof Easy Cleanup for Birthday Parties and Weddings
Auros$10.89126 rev
URMONA Plastic Tablecloth Disposable 2 Pcs - 54 x 108 Table Cloth Rectangle Table Waterproof Suitable for Parties Picnics Weddings and Camping(White)
URMONA$3.86126 rev
Pureegg Plastic Table Cloth Disposable 12 Pack 54 x 108 Inch Table Cloths Party Picnic Wedding Decorative Tablecloths Rectangle White Plastic Cover Leakproof & Sturdy White
Pureegg$10.36852 rev
Niuara White Plastic Table Cloth - 30 Pack 54 108 Rectangle Disposable Tablecloths for 6FT Tables Waterproof Table Cover for Party Holiday & Gathering Use
Niuara$19.67376 rev
Trending
90-day click momentumAuros White Premium Plastic Tablecloths 10 Pack 54 x 108 Inch Rectangle Disposable Table Covers for 8FT Tables Waterproof Spill-Proof Easy Cleanup for Birthday Parties and Weddings
Auros$10.894.6★
Pureegg Plastic Table Cloth Disposable 3 Pack 54x108 Inch Rectangular Table Cloth Leakproof Table Cover for Parties Picnic Weddings White
Pureegg$6.054.3★
Pureegg Plastic Table Cloth Disposable 12 Pack 54 x 108 Inch Table Cloths Party Picnic Wedding Decorative Tablecloths Rectangle White Plastic Cover Leakproof & Sturdy White
Pureegg$10.364.4★
TheoZemica 6 Pcs Disposable Table Covers for Party 54108 Inch Kraft Paper Tablecloth Rectangular Waterproof 3 Ply Paper & Plastic Table Cloth for Graduation Birthday Wedding Christmas Thanksgiving
TheoZemica$28.004.4★
HOUZZKINGZ USA Paper Tablecloths for Rectangle Tables | 54 X 108 12 Pack | White Paper Disposable Tablecloth | 3-Ply Premium Paper & Plastic Table Cloths for Parties Disposable
HOUZZKINGZ USA$33.704.6★
What buyers say about white plastic tablecloth
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Arrived timely acceptable quality”
“As advertised”
“fit tables fine”
“and durable”
“thickness is good”
“Great for daily use instead of clean table after meals”
“I like that there is a variety of colors”
“Comes in handy”
“the material is lightweight”
What buyers complain about
“not as thick as I would have liked”
“Average quality”
“Too Thin”
“The material is extremely thin”
“Too flimsy”
“it ripped immediately”
“price is too high”
“The color was not what expected: It had more blue in it”
“Dirty”
“These tablecloths did not work at all”
Top return reasons
Common questions
- Is white plastic tablecloth profitable to sell on Amazon United States?
- The niche generates $623K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the white plastic tablecloth niche?
- 20 brands and 33 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in white plastic tablecloth?
- Top complaints mined from reviews: Thickness, Quality-Overall, Thin. The return rate is 2.0%.
- When does demand for white plastic tablecloth peak?
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the white plastic tablecloth niche?
- Listings span $3.86–$33.70; the average listing price is $14.80 (sweet spot $15–$100). The average incumbent carries 2,396 reviews — the moat a new listing must climb.