White Pillow Shams

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

1.9%

Market size, estimated

$75Ka year

Peak month

July3.4× the quietest month

Top search term

blue pillow shams24K searches a year

Listings sell for $18.46 on average, from $6.19 to $50.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.46 that is $0 to $2K a year per listing.

Average price

$18.46inside the $15 to $100 sweet spot

Price range

$6.19–$50.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #171 within Sheets & Pillowcases. It carries 4,210 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

4.5%

Average rank

#171in Sheets & Pillowcases

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,210per listing

Listings tracked

194

24 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months