White Pillow Cases Set of 2

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $544K a year.

Searches, last 12 months

493K

Growth, 90 days vs prior 90

+20.5%

Conversion, latest week

11.2%

Market size, estimated

$544Ka year

Peak month

June3.2× the quietest month

Top search term

white pillow cases set of 2196K searches a year

Listings sell for $9.88 on average, from $3.80 to $19.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $9.88 that is $59K to $79K a year per listing.

Average price

$9.88under the $15 to $100 sweet spot

Price range

$3.80–$19.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$59K–$79K

Returns

2.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Sheets & Pillowcases. It carries 36,563 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#38in Sheets & Pillowcases

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

36,563per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months