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White Picture Frames 4x6

Fail

The average product has 6,415 reviews to catch up to, so White Picture Frames 4x6 is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$166K/yr129K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
52%top-5 click share · 13 brands · 17 sellers

Flapen Score

White Picture Frames 4x6 against its category

The dotted line is the Home & Kitchen average. Past it, White Picture Frames 4x6 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Picture Frames 4x6 market on Amazon at a glance

Shoppers on Amazon United States searched for White Picture Frames 4x6 129K times last year and spent an estimated $166K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
10.0%
Market size, estimated
$166Ka year
Peak month
May1.5× the quietest month
Top search term
white 4x6 picture frames22K searches a year

02 · Price

A sale here is worth $12.84.

Listings sell for $12.84 on average, from $4.88 to $40.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $12.84 that is $6K to $10K a year per listing.

Average price
$12.84under the $15 to $100 sweet spot
Price range
$4.88–$40.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #343 within Picture Frames. It carries 6,415 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#343in Picture Frames
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
6,415per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top White Picture Frames 4x6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

14%

  • Brand 129%
  • Brand 223%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 14%)

Demand

White Picture Frames 4x6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top White Picture Frames 4x6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white 4x6 picture frames22K/yr
  • white picture frames 4x624K/yr
  • 4x6 white picture frame19K/yr
  • 4x6 picture frame white17K/yr
  • white frames 4x611K/yr
  • 4x6 white frame6K/yr
  • white 4x6 frame4K/yr
  • small white picture frames4K/yr
  • white 4x6 picture frame3K/yr
  • small white frames3K/yr

Reviews and returns

What reviews say buyers love and hate about White Picture Frames 4x6

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
30%of negative reviews mention “Frame Quality”
3.3%of orders come back
“one of the frames was made incorrectly”
A buyer, on “Frame Quality”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Picture Frames 4x6 questions

Answered from the same tracked data.