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White Picture Frame

Maybe

The top 5 products take only 31% of clicks. But the average product has 10,956 reviews to catch up to, so White Picture Frame is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$332K/yr500K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
31%top-5 click share · 21 brands · 25 sellers

Flapen Score

White Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, White Picture Frame is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for White Picture Frame 500K times last year and spent an estimated $332K. The top 5 brands take 75% of clicks. Demand peaks in Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
4.5%
Market size, estimated
$332Ka year
Peak month
August1.8× the quietest month
Top search term
white picture frames134K searches a year

02 · Price

A sale here is worth $14.73.

Listings sell for $14.73 on average, from $4.81 to $31.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $14.73 that is $7K to $11K a year per listing.

Average price
$14.73under the $15 to $100 sweet spot
Price range
$4.81–$31.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Picture Frames. It carries 10,956 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#264in Picture Frames
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
10,956per listing
Listings tracked
48

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

21 flat

Sellers

25

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

31%

Top 20: 73%

Open market

20%

  • Brand 130%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

White Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top White Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white picture frames134K/yr
  • white frames57K/yr
  • white frame49K/yr
  • white picture frame41K/yr
  • white 5x7 picture frame35K/yr
  • 5x7 white picture frame27K/yr
  • white picture frames 5x726K/yr
  • 5x7 picture frame white25K/yr
  • picture frames white19K/yr
  • white frames 5x716K/yr

Reviews and returns

What reviews say buyers love and hate about White Picture Frame

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Frame Quality”
26%of negative reviews mention “Frame Quality”
4.0%of orders come back
“Really cheap frames”
A buyer, on “Frame Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Picture Frame questions

Answered from the same tracked data.