Is white picture frame profitable to sell on Amazon United States?

The niche generates $332K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the white picture frame niche?

21 brands and 25 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in white picture frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 4.0%.

When does demand for white picture frame peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the white picture frame niche?

Listings span $4.81–$31.12; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 10,956 reviews — the moat a new listing must climb.

white picture frame

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but a deep review moat (10,956 avg reviews) keeps it on the watch list.

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good$14.73

avg listing price — sweet spot $15–$100

Price range

Good$4.81–$31.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$332K

$332K/yr · 500K searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Review moat

Bad10,956.06

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, white picture frame is a $332K/yr Amazon United States market (500K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

white picture frame market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $442K–$589K; units × avg price
Conversion rate: 4.5%
Avg BSR: #264
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

21 flat

Sellers

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

31%

Top 20: 73%

Open market

20%

upsimples30%
KINLINK16%
FIXSMITH11%
HappyHapi10%
Icona Bay7%
Egofine5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top white picture frame search terms

white picture frames134K/yr +12.3%2.1% conv.
white frames57K/yr +38.0%2.7% conv.
white frame49K/yr +2.3%2.1% conv.
white picture frame41K/yr +24.9%1.9% conv.
white 5x7 picture frame35K/yr +12.2%8.5% conv.
5x7 white picture frame27K/yr +14.9%9.2% conv.
white picture frames 5x726K/yr +1.5%4.7% conv.
5x7 picture frame white25K/yr +19.1%8.9% conv.
picture frames white19K/yr +12.0%1.9% conv.
white frames 5x716K/yr +5.5%6.5% conv.

All search terms

Top white picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KINLINK 5x7 Picture Frame White Set of 4 Wooden Photo Frames Matted 4x6 with Plexiglass for 4x6 with Mat or 5x7 without Mat for Table and Wall Display

KINLINK$13.514.5★1,951 rev

upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames White

upsimples$23.104.6★72,210 rev

KINLINK 5x7 Picture Frame White Wooden Photo Frame Matted 4x6 with Plexiglass for 4x6 with Mat or 5x7 without Mat for Table and Wall Display

KINLINK$5.874.4★893 rev

FIXSMITH 5x7 Picture Frame Bulk-4 Pack Photo Frame with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat White Picture Frames Collage Wall Decor Wall & Tabletop Picture Frames

FIXSMITH$9.234.4★1,262 rev

upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame White 1 Pack

upsimples$6.714.5★41,299 rev

Newest

by launch date

SDLDEER 5x7 picture frame Wall & Tabletop Display 4 Pack White Wood

SDLDEER$13.7410 rev

6mo ago

Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display

Vittanly$31.121,006 rev

1y ago

LaVie Home 5x7 Picture Frame 2 pack Display Pictures 5 x 7 Frame 5x7 White Photo Frame with HD Plexiglass Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$7.593,114 rev

1y ago

FIXSMITH 5x7 Picture Frame Bulk-4 Pack Photo Frame with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat White Picture Frames Collage Wall Decor Wall & Tabletop Picture Frames

FIXSMITH$9.231,262 rev

1y ago

FIXSMITH 8x10 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 5x7 with Mat or 8x10 Without Mat White Picture Frames Collage for Tabletop or Wall Display

FIXSMITH$7.462,122 rev

1y ago

What buyers say about white picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality37%

“Decent frame”

Quality-Overall14%

“it has a very clear quality”

Value For Money14%

“Excellent value”

Advertised Vs Actual Product5%

“Exactly what I needed”

Size-Overall3%

“they fit perfectly”

Strength3%

“Very sturdy”

Design-Overall3%

“I also like that the design is simple and clean, so it works well with pretty much any room decor”

Ease Of Use3%

“Easy”

Assembly/Installation2%

“Easy to assemble”

Weight Light2%

“These frames are lightweight”

What buyers complain about

Frame Quality26%

“Really cheap frames”

Quality-Overall20%

“Bad quality”

Material Quality8%

“material is thin”

Thickness6%

“thinner than I was hoping”

Value For Money5%

“I expected it to have a cheaper look to it because of the low price”

Size-Overall5%

“It does not fit my 4x6 picture matted”

Strength4%

“have potential to break easy”

Color3%

“like a yellowing tint”

Durability3%

“Breaks immediately”

Ease Of Use2%

“not easy to hang”

Top return reasons

Frame Quality47%

Size-Overall20%

Color6%

Quality-Overall6%

Advertised Vs Actual Product5%

Value For Money4%

Material Quality3%

Defective Material/Parts1%

Strength1%

Functionality-Overall1%

Common questions

Is white picture frame profitable to sell on Amazon United States?: The niche generates $332K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the white picture frame niche?: 21 brands and 25 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in white picture frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 4.0%.
When does demand for white picture frame peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the white picture frame niche?: Listings span $4.81–$31.12; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 10,956 reviews — the moat a new listing must climb.

white picture frame

white picture frame market data

Competition & brand share

Demand & seasonality

Top white picture frame search terms

Top white picture frame products on Amazon

Top sellers

Newest

Trending

What buyers say about white picture frame

What buyers love

What buyers complain about

Top return reasons

Common questions

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