Is white party decorations profitable to sell on Amazon United States?

The niche generates $68K/yr across 92 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the white party decorations niche?

81 brands and 87 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in white party decorations?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 4.6%.

When does demand for white party decorations peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the white party decorations niche?

Listings span $4.06–$52.63; the average listing price is $15.37 (sweet spot $15–$100). The average incumbent carries 2,420 reviews — the moat a new listing must climb.

white party decorations

Worth a look

Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$4.06–$52.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.37

avg listing price — sweet spot $15–$100

Growth

Good+33.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,419.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Market size

Bad$68K

$68K/yr · 145K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, white party decorations is a $68K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white party decorations market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $61K–$77K; units × avg price
Conversion rate: 3.0%
Avg BSR: #276
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.1%
Avg brand age: 33 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

81 rising

Sellers

Top-5 brand share

28%

Top 20: 63%

Top-5 click share

25%

Top 20: 57%

Open market

68%

BEISHIDA7%
PartyWoo7%
JEBUTU6%
Eeatour5%
SUWEN4%
WEVEN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.3% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top white party decorations search terms

white party decorations46K/yr +41.3%2.2% conv.
white birthday decorations31K/yr -3.5%2.5% conv.
white party16K/yr +80.6%0.7% conv.
white decorations20K/yr +11.5%1.9% conv.
white party decor14K/yr +47.7%2.4% conv.
all white party decorations9K/yr +102.6%0.6% conv.
white decorations for party9K/yr +37.9%2.9% conv.

All search terms

Top white party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEISHIDA 10Pcs White Paper Lanterns Decorative Chinese/Japanese Hanging Round Paper Lanterns Lamp for Birthday Wedding Christmas Bridal Home Decor Party Decoration(Size of 4 6 8 10)

BEISHIDA$11.664.6★2,080 rev

JEBUTU White Foil Fringe Backdrop Curtain 2 Pack 3.3x8.2 Ft White Tinsel Streamers Birthday Party Decorations Fringe Backdrop for Birthday Graduation Christmas Halloween Baby Shower Gender Reveal

JEBUTU$4.984.6★1,015 rev

Shining White Circle Dots Hanging Garland Sparkling White Circle Dots Hanging Streamer Glitter Bunting Banner Backdrop for Wedding Baby Shower Birthday Xmas Decor 40 Feet

Eeatour$8.484.5★104 rev

SUWEN White and Confetti Balloons Set 47PCS Latex Helium

SUWEN$7.054.5★2,685 rev

Bezente White Balloons Latex Party Balloons 100 Pack 12 inch Round Helium Balloons for 4th of July Independence Day Patriotic Graduation Wedding Birthday Engagement Party Decorations

Bezente$6.804.6★13,746 rev

Newest

by launch date

Trendy Queen Womens Off The Shoulder Dresses Cocktail Mini Dress Summer 2026 Going Out Bodycon Sexy Party Club Spring Fashion Outfits White M

Trendy Queen$28.51161 rev

5mo ago

Socomi Pearl Table Runner Tulle Ivory White Summer Cheesecloth 10FT Gauze Cheese Cloth Sheer Chiffon Dining Wedding Birthday Party Baby Shower Bridal Anniversary Holiday Centerpiece Table Decor

Socomi$8.70184 rev

7mo ago

Cuban Fedora Sun Hats Men with Adjustable Strap Short Brim 1920s Unisex Party Costume Hats White (US Alpha Large White)

Ligouritan$11.2377 rev

9mo ago

White Themed Birthday Decoration Set White Pre-Strung 3D Felt Happy Birthday Banners Pom-Pom Garland Party Pennant Felt Banner Flags Tassel Garland Balloons Reusable Party Decor Photo Prop

CJDCXY$20.42156 rev

1y ago

Pearl White Linking Balloons 100PCS 6 Inch Pearl Color Quick Link Balloons for Making Balloon Wall Heart Arch Tails Balloon for Wedding Birthday Baby Shower Engagement Graduation Party Decorations

Govpy$14.31668 rev

1y ago

What buyers say about white party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“These balloons are great quality”

Value For Money13%

“Great value”

Size-Overall12%

“Size is as advertised”

Color7%

“The colors are gorgeous”

Advertised Vs Actual Product6%

“As advertised”

Comfort-Overall4%

“So comfortable”

Durability4%

“They held up well”

Brightness/Shine/Glow4%

“Perfect sparkle”

Design-Overall3%

“Designs on this are super cute”

Material Quality3%

“the material is extremely comfortable”

What buyers complain about

Quality-Overall12%

“Average quality”

Size-Overall10%

“Very tight fit”

Thickness9%

“not as thick as I would have liked”

Inflation/Deflation6%

“Very difficult to inflate”

Advertised Vs Actual Product4%

“Inaccurate description”

Color4%

“The Pigment wasnt great”

Transparency4%

“Dress is see through”

Thin4%

“to thin”

Material Quality3%

“Worst table cloth ever”

Adhesion/Stickiness3%

“Just be careful when removing or the adhesive will come off the back of the product”

Top return reasons

Size-Overall34%

Color8%

Material Quality8%

Length6%

Chest Fit5%

Value For Money5%

Advertised Vs Actual Product5%

Waist Fit4%