White Mug

Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

7.6M

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

0.8%

Market size, estimated

$4.8Ma year

Peak month

November23.0× the quietest month

Top search term

corelle dinnerware set2.0M searches a year

Listings sell for $79.13 on average, from $24.26 to $242.58. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $79.13 that is $119K to $158K a year per listing.

Average price

$79.13inside the $15 to $100 sweet spot

Price range

$24.26–$242.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$119K–$158K

Returns

2.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #91 within Dinnerware. It carries 7,006 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

94%

Out of stock, average day

0.6%

Average rank

#91in Dinnerware

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

7,006per listing

Listings tracked

36

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months