white mixing bowls
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.43avg listing price — sweet spot $15–$100
Price range
Great$13.21–$68.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Okay$229K$229K/yr · 222K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,421.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white mixing bowls is a $229K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 43/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
white mixing bowls market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $201K–$267K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 57%
- Out of stock
- 9.1%
- Avg brand age
- 52 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
241
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- OXO68%
- Rachael Ray10%
- Tribello9%
- Cuisinart3%
- Crow Canyon Home3%
- US Acrylic2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Top white mixing bowls search terms
- oxo mixing bowls42K/yr
- large plastic mixing bowl28K/yr
- garbage bowl17K/yr
- oxo bowls14K/yr
- oxo mixing bowl set14K/yr
- large plastic mixing bowls10K/yr
- rachel ray garbage bowls9K/yr
- oxo stainless steel mixing bowls9K/yr
- large mixing bowl plastic9K/yr
- rachel ray garbage bowl12K/yr
Top white mixing bowls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Good Grips Mixing Bowl Set - 3-Piece Stainless Steel
OXO$65.734.8★2,988 rev
OXO Good Grips 3- Piece Plastic Mixing Bowl Set 2500 ml White/Black
OXO$29.174.8★6,435 rev
OXO Good Grips 3-Piece Plastic Mixing Bowl Set - Cadet Blue Tower Gray Jade Small Medium Large
OXO$29.354.8★6,435 rev
OXO Good Grips 3-Piece Stainless Steel Mixing Bowl Set - Blue/Gray
OXO$67.014.8★2,988 rev
Rachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Marine Blue
Rachael Ray$36.434.1★43 rev
Newest
by launch dateRachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Marine Blue
Rachael Ray$36.4343 rev
Rachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Turmeric Yellow
Rachael Ray$37.4143 rev
Greentainer 4-Piece Plastic Mixing Bowl Set 113oz Lightweight Serving Bowls Large Salad Bowls for Baking Prepping Cooking and Serving Food Dishwasher & Microwave Safe
Greentainer$24.3521 rev
Tribello Large Mixing Bowl with Lid Plastic Round (8 quarts)
Tribello$22.0390 rev
bzyoo Confetti Melamine 4 Piece Nesting Mixing Bowls Set Colorful Vibrant
bzyoo$41.88112 rev
Trending
90-day click momentum
Crow Canyon Home Enamelware Serving Bowl 1.5 quart Blue/White Splatter (Single)
Crow Canyon Home$24.994.6★
Rachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Marine Blue
Rachael Ray$36.434.1★
bzyoo Confetti Melamine 4 Piece Nesting Mixing Bowls Set Colorful Vibrant
bzyoo$41.884.6★
Tribello Large Mixing Bowl with Lid Plastic Round (8 quarts)
Tribello$22.034.6★
OXO plastic Good Grips 3-Piece Mixing Bowl Set Blueberry Jam & Seltzer Handles 4.7 LITERS Large
OXO$30.114.8★
What buyers say about white mixing bowls
What buyers praise and complain about, mined from review topics.What buyers love
“High Quality Bowls”
“Good size”
“Not flimsy at all”
“the mixing bowls are very easy to clean”
“Best mixing bowl set”
“Worth your money”
“Pretty and durable”
“grip a especially nice”
“They're light and easy to grip”
“Easy to handle”
What buyers complain about
“too small”
“they are rusting”
“They break”
“the lids are too cheaply made”
“these started rusting on the first pass in the dishwasher”
“Not quite as pictured”
“Less grip”
“They are super cheap plastic”
“They do not lie flat”
“I always had a cheap mixing bowl”
Top return reasons
Common questions
- Is white mixing bowls profitable to sell on Amazon United States?
- The niche generates $229K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the white mixing bowls niche?
- 10 brands and 241 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in white mixing bowls?
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Durability. The return rate is 2.1%.
- When does demand for white mixing bowls peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the white mixing bowls niche?
- Listings span $13.21–$68.46; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 2,421 reviews — the moat a new listing must climb.