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White Linen Duvet Cover

Fail

Shoppers spend an estimated $76K a year here, so White Linen Duvet Cover is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$76K/yr42K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
54%top-5 click share · 15 brands · 19 sellers

Flapen Score

White Linen Duvet Cover against its category

The dotted line is the Home & Kitchen average. Past it, White Linen Duvet Cover is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Linen Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for White Linen Duvet Cover 42K times last year and spent an estimated $76K. The top 5 brands take 78% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
2.1%
Market size, estimated
$76Ka year
Peak month
August1.8× the quietest month
Top search term
white linen duvet cover20K searches a year

02 · Price

A sale here is worth $85.83.

Listings sell for $85.83 on average, from $22.77 to $144.57. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $85.83 that is $0 to $9K a year per listing.

Average price
$85.83inside the $15 to $100 sweet spot
Price range
$22.77–$144.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #72 within Duvet Covers & Sets. It carries 4,908 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#72in Duvet Covers & Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,908per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top White Linen Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

18%

  • Brand 126%
  • Brand 221%
  • Brand 320%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 18%)

Demand

White Linen Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top White Linen Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white linen duvet cover20K/yr
  • white linen duvet cover king9K/yr
  • white linen duvet cover queen8K/yr
  • white linen duvet5K/yr

Reviews and returns

What reviews say buyers love and hate about White Linen Duvet Cover

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Quality-Overall”
5.2%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Linen Duvet Cover questions

Answered from the same tracked data.