White Lanterns
FailShoppers spend an estimated $30K a year here, so White Lanterns is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $30K/yr61K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 22%top-5 click share · 36 brands · 39 sellers
Flapen Score
White Lanterns against its category
The dotted line is the Home & Kitchen average. Past it, White Lanterns is stronger. Inside it, weaker.
Market
The White Lanterns market on Amazon at a glance
Shoppers on Amazon United States searched for White Lanterns 61K times last year and spent an estimated $30K. The top 5 brands take 50% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $30Ka year
- Peak month
- August2.6× the quietest month
- Top search term
- wooden lanterns34K searches a year
02 · Price
A sale here is worth $65.06.
Listings sell for $65.06 on average, from $18.99 to $141.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $65.06 that is $0 to $7K a year per listing.
- Average price
- $65.06inside the $15 to $100 sweet spot
- Price range
- $18.99–$141.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 7.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #278 within Candleholders. It carries 113 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 97%
- Out of stock, average day
- 11.7%
- Average rank
- #278in Candleholders
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 113per listing
- Listings tracked
- 74
04 · Newcomers
6 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top White Lanterns products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
39
Top-5 brand share
50%
Top 20: 90%
Top-5 click share
22%
Top 20: 59%
Open market
44%
- Brand 114%
- Brand 211%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 66%
Demand
White Lanterns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.6×
Search terms
Top White Lanterns search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden lanterns34K/yr
- wooden lanterns for wedding centerpieces10K/yr
- wooden candle lantern4K/yr
- wooden lantern centerpiece6K/yr
- wedding lanterns centerpieces bulk3K/yr
- lanterns in bulk3K/yr
- wood lanterns for wedding centerpieces685/yr
Reviews and returns
What reviews say buyers love and hate about White Lanterns
We read the reviews and the return reasons for every product selling here.
“Really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Lanterns questions
Answered from the same tracked data.