White Ladder

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

2.1%

Market size, estimated

$30Ka year

Peak month

December2.1× the quietest month

Top search term

white blanket ladder18K searches a year

Listings sell for $35.83 on average, from $15.87 to $57.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.83 that is $0 to $4K a year per listing.

Average price

$35.83inside the $15 to $100 sweet spot

Price range

$15.87–$57.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #151 within Towel Holders. It carries 935 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

23.9%

Average rank

#151in Towel Holders

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

935per listing

Listings tracked

19

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months