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White King Size Comforter Set

Fail

Buyers convert on only 1.4% of searches, so White King Size Comforter Set is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$94K/yr139K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
38%top-5 click share · 20 brands · 25 sellers

Flapen Score

White King Size Comforter Set against its category

The dotted line is the Home & Kitchen average. Past it, White King Size Comforter Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White King Size Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for White King Size Comforter Set 139K times last year and spent an estimated $94K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
1.4%
Market size, estimated
$94Ka year
Peak month
August1.9× the quietest month
Top search term
white comforter set king20K searches a year

02 · Price

A sale here is worth $47.55.

Listings sell for $47.55 on average, from $26.18 to $81.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $47.55 that is $0 to $5K a year per listing.

Average price
$47.55inside the $15 to $100 sweet spot
Price range
$26.18–$81.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Comforters & Sets. It carries 7,899 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Comforters & Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
7,899per listing
Listings tracked
44

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top White King Size Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

20%

  • Brand 131%
  • Brand 229%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

White King Size Comforter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top White King Size Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white comforter set king20K/yr
  • white bedding king21K/yr
  • king size white comforter set17K/yr
  • king white comforter set15K/yr
  • king comforter set white12K/yr
  • white comforter king set9K/yr
  • white oversized king comforter8K/yr
  • white king bedding6K/yr
  • white cotton comforter king5K/yr
  • hotel luxury bedding king size comforter set white cotton7K/yr

Reviews and returns

What reviews say buyers love and hate about White King Size Comforter Set

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Size-Overall”
4.2%of orders come back
“TOO SHORT”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White King Size Comforter Set questions

Answered from the same tracked data.