White King Pillow Shams

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

3.8%

Market size, estimated

$47Ka year

Peak month

July1.5× the quietest month

Top search term

white king pillow shams12K searches a year

Listings sell for $20.25 on average, from $7.60 to $35.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.25 that is $0 to $2K a year per listing.

Average price

$20.25inside the $15 to $100 sweet spot

Price range

$7.60–$35.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #139 within Sheets & Pillowcases. It carries 4,180 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#139in Sheets & Pillowcases

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,180per listing

Listings tracked

42

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months