White King Pillow Cases Set of 2
FailThe average product has 47,981 reviews to catch up to, so White King Pillow Cases Set of 2 is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $217K/yr106K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 80%top-5 click share · 14 brands · 20 sellers
Flapen Score
White King Pillow Cases Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, White King Pillow Cases Set of 2 is stronger. Inside it, weaker.
Market
The White King Pillow Cases Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for White King Pillow Cases Set of 2 106K times last year and spent an estimated $217K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $217Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- white king pillow cases set of 226K searches a year
02 · Price
A sale here is worth $11.60.
Listings sell for $11.60 on average, from $6.57 to $25.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.60 that is $12K to $15K a year per listing.
- Average price
- $11.60under the $15 to $100 sweet spot
- Price range
- $6.57–$25.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Sheets & Pillowcases. It carries 47,981 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #112in Sheets & Pillowcases
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 47,981per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top White King Pillow Cases Set of 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
20
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
12%
- Brand 129%
- Brand 223%
- Brand 316%
- Brand 412%
- Brand 56%
- Brand 62%
- Open — no brand owns it (8 brands, 12%)
Demand
White King Pillow Cases Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top White King Pillow Cases Set of 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white king pillow cases set of 226K/yr
- white king size pillow cases19K/yr
- white king pillow cases15K/yr
- king white pillow cases set of 28K/yr
- king size white pillow cases9K/yr
- king size white pillow cases set of 24K/yr
- white king size pillow cases set of 26K/yr
- white pillow cases king5K/yr
- king white pillow cases5K/yr
- white pillow cases set of 2 king3K/yr
Reviews and returns
What reviews say buyers love and hate about White King Pillow Cases Set of 2
We read the reviews and the return reasons for every product selling here.
“Poor quality and very thin material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White King Pillow Cases Set of 2 questions
Answered from the same tracked data.









