White King Pillow Cases Set of 2
FailThe average product has 47,981 reviews to catch up to, so White King Pillow Cases Set of 2 is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $217K/yr106K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 80%top-5 click share · 14 brands · 20 sellers
Flapen Score
White King Pillow Cases Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, White King Pillow Cases Set of 2 is stronger. Inside it, weaker.
Market
The White King Pillow Cases Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for White King Pillow Cases Set of 2 106K times last year and spent an estimated $217K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $217Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- white king pillow cases set of 226K searches a year
02 · Price
A sale here is worth $11.60.
Listings sell for $11.60 on average, from $6.57 to $25.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.60 that is $12K to $15K a year per listing.
- Average price
- $11.60under the $15 to $100 sweet spot
- Price range
- $6.57–$25.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Sheets & Pillowcases. It carries 47,981 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #112in Sheets & Pillowcases
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 47,981per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top White King Pillow Cases Set of 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
King Pillow Cases Set of 2 - Ultra Soft Hotel Quality Pillowcase Covers - Comfy Cozy & Wrinkle Free - Shrinkage Stain and Fade Resistant - Machine Washable Pillow Protectors - 2 Piece Set - White
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 57,433
- Age
- 9y ago

NTBAY King Pillowcase Set - 2 Pack Brushed Microfiber 20x36 Pillowcases - Soft Wrinkle-Free Fade-Resistant Stain-Resistant White Pillowcases with Envelope Closure - 20x36 Inches White
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 112,791
- Age
- 9y ago

Amazon Basics King Pillowcases Set of 2 - Lightweight Super Soft Easy Care Microfiber Bright White 40 L x 20 W Pillows Not Included
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 1,813
- Age
- 8y ago

Amazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases Wrinkle Resistant Sateen Weave King Size 40 x 20 Machine Washable White Set of 2 Pillows Not Included
- Price
- $13.51
- Rating
- 4.5/5
- Reviews
- 32,740
- Age
- 9y ago

Utopia Bedding King Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers King Size 20 X 40 Inches (King White)
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 7y ago
Trending
estimated 90-day click momentum
White Pillowcases King 4 Pack 20x36 Pillow Cases with Envelope Closure Soft Plain Brushed Microfiber Covers Breathable Wrinkle-Resistant
- Price
- $6.57
- Rating
- 4.5/5
- Reviews
- 796
- Age
- 1y ago

Royale Linens King Pillowcase Set of 2 - Bed Pillow Cover - 20 x 40 -White Pillowcases - 1800 Brushed Microfiber Wrinkle & Fade Resistant - Soft & Cozy- King Size Pillow Case (White)
- Price
- $6.98
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 5y ago

Amazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases Wrinkle Resistant Sateen Weave King Size 40 x 20 Machine Washable White Set of 2 Pillows Not Included
- Price
- $13.51
- Rating
- 4.5/5
- Reviews
- 32,740
- Age
- 9y ago

King Pillow Cases Set of 2 - Ultra Soft Hotel Quality Pillowcase Covers - Comfy Cozy & Wrinkle Free - Shrinkage Stain and Fade Resistant - Machine Washable Pillow Protectors - 2 Piece Set - White
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 57,433
- Age
- 9y ago

Organic Cotton White King Pillowcases - 2 Pack 100% GOTS Certified Organic Cotton Cooling Soft Hypoallergenic Luxurious and All-Natural Crisp Pillowcases (White King Size - Set of 2)
- Price
- $25.30
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 2y ago
Newest
by launch date
MINIPANDA White King Size Pillow Cases Set of 4 Envelope Design Pillowcase
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 1,898
- Age
- 1y ago

White Pillowcases King 4 Pack 20x36 Pillow Cases with Envelope Closure Soft Plain Brushed Microfiber Covers Breathable Wrinkle-Resistant
- Price
- $6.57
- Rating
- 4.5/5
- Reviews
- 796
- Age
- 1y ago

Organic Cotton White King Pillowcases - 2 Pack 100% GOTS Certified Organic Cotton Cooling Soft Hypoallergenic Luxurious and All-Natural Crisp Pillowcases (White King Size - Set of 2)
- Price
- $25.30
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 2y ago

Carressa Linen White King Size Pillow Cases Set of 2 - Luxury 600 Series 100% Egyptian Cotton King Pillowcases Silky Soft Cooling Sateen Weave Hydrangeas Collection Hotel Quality Pillow Cover
- Price
- $11.72
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 4y ago

Sunflower King Pillowcases Set of 2 100% Cotton King Pillow Cases 2 2040 inches Bright White Soft and Breathable
- Price
- $13.81
- Rating
- 4.5/5
- Reviews
- 8,066
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
20
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
12%
- Amazon Basics29%
- CGK Unlimited23%
- NTBAY16%
- Utopia Bedding12%
- Elegant Comfort6%
- CULVE2%
- Open — no brand owns it (8 brands, 12%)
Demand
White King Pillow Cases Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top White King Pillow Cases Set of 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white king pillow cases set of 226K/yr
- white king size pillow cases19K/yr
- white king pillow cases15K/yr
- king white pillow cases set of 28K/yr
- king size white pillow cases9K/yr
- king size white pillow cases set of 24K/yr
- white king size pillow cases set of 26K/yr
- white pillow cases king5K/yr
- king white pillow cases5K/yr
- white pillow cases set of 2 king3K/yr
Reviews and returns
What reviews say buyers love and hate about White King Pillow Cases Set of 2
We read the reviews and the return reasons for every product selling here.
“Poor quality and very thin material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White King Pillow Cases Set of 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









