White Hotel Towels
FailThe top 5 brands take 100% of clicks, so White Hotel Towels is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $124K/yr61K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 12 sellers
Flapen Score
White Hotel Towels against its category
The dotted line is the Home & Kitchen average. Past it, White Hotel Towels is stronger. Inside it, weaker.
Market
The White Hotel Towels market on Amazon at a glance
Shoppers on Amazon United States searched for White Hotel Towels 61K times last year and spent an estimated $124K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $124Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- white classic luxury bath towels21K searches a year
02 · Price
A sale here is worth $31.41.
Listings sell for $31.41 on average, from $20.39 to $43.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.41 that is $3K to $8K a year per listing.
- Average price
- $31.41inside the $15 to $100 sweet spot
- Price range
- $20.39–$43.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #40 within Towels. It carries 13,446 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 18.8%
- Average rank
- #40in Towels
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 13,446per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top White Hotel Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 52%
- Open — no brand owns it (0%)
Demand
White Hotel Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top White Hotel Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white classic luxury bath towels21K/yr
- white hotel towels16K/yr
- standard textile towels6K/yr
- white classic bath towels5K/yr
- white classic towels5K/yr
- hotel white towels4K/yr
- white classic hotel collection bath towels3K/yr
Reviews and returns
What reviews say buyers love and hate about White Hotel Towels
We read the reviews and the return reasons for every product selling here.
“I was expecting a little more thickness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Hotel Towels questions
Answered from the same tracked data.









