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White Hotel Towels

Fail

The top 5 brands take 100% of clicks, so White Hotel Towels is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$124K/yr61K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
78%top-5 click share · 5 brands · 12 sellers

Flapen Score

White Hotel Towels against its category

The dotted line is the Home & Kitchen average. Past it, White Hotel Towels is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Hotel Towels market on Amazon at a glance

Shoppers on Amazon United States searched for White Hotel Towels 61K times last year and spent an estimated $124K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
6.5%
Market size, estimated
$124Ka year
Peak month
July1.6× the quietest month
Top search term
white classic luxury bath towels21K searches a year

02 · Price

A sale here is worth $31.41.

Listings sell for $31.41 on average, from $20.39 to $43.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.41 that is $3K to $8K a year per listing.

Average price
$31.41inside the $15 to $100 sweet spot
Price range
$20.39–$43.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #40 within Towels. It carries 13,446 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.8%
Average rank
#40in Towels
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
13,446per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top White Hotel Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

White Hotel Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top White Hotel Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white classic luxury bath towels21K/yr
  • white hotel towels16K/yr
  • standard textile towels6K/yr
  • white classic bath towels5K/yr
  • white classic towels5K/yr
  • hotel white towels4K/yr
  • white classic hotel collection bath towels3K/yr

Reviews and returns

What reviews say buyers love and hate about White Hotel Towels

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
2.1%of orders come back
“I was expecting a little more thickness”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Hotel Towels questions

Answered from the same tracked data.