White Heated Blanket

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-60.3%

Conversion, latest week

1.3%

Market size, estimated

$33Ka year

Peak month

December10.4× the quietest month

Top search term

white heated blanket24K searches a year

Listings sell for $45.11 on average, from $26.07 to $73.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.11 that is $0 to $5K a year per listing.

Average price

$45.11inside the $15 to $100 sweet spot

Price range

$26.07–$73.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

4.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #158 within Electric Blankets. It carries 1,024 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#158in Electric Blankets

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,024per listing

Listings tracked

15

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

25 months