white hand towels bulk
Worth a lookShows a sweet-spot price point ($29.67 avg), but a deep review moat (10,614 avg reviews) keeps it on the watch list.
Avg price
Incredible$29.67avg listing price — sweet spot $15–$100
Price range
Great$6.94–$82.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 44K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,613.72avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white hand towels bulk is a $106K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
white hand towels bulk market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 50 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
21%
- Amazon Basics25%
- Utopia Towels18%
- GOLD TEXTILES14%
- UNIMADE9%
- T & L Towel and Linen Mart7%
- HOMERHYME5%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top white hand towels bulk search terms
- white hand towels bulk15K/yr
- white salon towels9K/yr
- white spa towels7K/yr
- gym towels bulk6K/yr
- toallas blancas para spa4K/yr
- bulk white hand towels3K/yr
Top white hand towels bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Soft and Thick Cotton Hand Towels for Bath Kitchen Gym 16 x 26 in White 12-Pack
Amazon Basics$20.394.6★19,120 rev
Utopia Towels Salon Towel Pack of 24 16 by 27 Inches Highly Absorbent Cotton Towels for Hand Gym Beauty Spa and Home Hair Care White
Utopia Towels$38.714.5★13,329 rev
Towel and Linen Mart White Salon Towels Pack of 12 (Not Bleach Proof 16 x 27 Inches) Highly Absorbent Towels for Hand Salon Gym Beauty Spa and Home Hair Care (White)
T & L Towel and Linen Mart$18.454.4★1,104 rev
24 Pcs (2 Dozen) White 16x27 Inch Cotton Blend Economy Hand Towels Salon/Gym/Hotel Super use Absorbent Best for Kitchen Janitorial Home use Towels
GOLD TEXTILES$35.844.2★1,550 rev
Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White
Utopia Towels$19.324.6★72,181 rev
Newest
by launch date
12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
CYCLXY$13.80285 rev
UNIMADE Salon Towels 24 Pack Super Soft Microfiber Hand Towel Highly Absorbent Hair-Drying Cloth for Gym Bath Spa Use and Home Beauty Care - White (16x29 inch)
UNIMADE$29.321,021 rev
UNIMADE 24 Pack Hand Towels Set - Highly Absorbent and Quick Drying Microfiber Gym Towels Premium Wash Cloths for Bathroom Salon Gym Shower Hotel and Spa - 16x27 inch (White)
UNIMADE$27.15671 rev
UNIMADE 48 Pack Gym Towels Set - Highly Absorbent and Quick Drying Microfiber Salon Towels Premium Hand Cloths for Bathroom Gym Shower Hotel and Spa - 16x27 inch (Grey)
UNIMADE$48.26671 rev
HOMERHYME Hand Towels for Bathroom 24 Pack 25*15 Microfiber Bath Hand Towels Quick Dry Lint Free Soft Absorbent Bulk Washcloths Decorative White Towels for Tea Shower Yoga Gym Salon Kitchen
HOMERHYME$24.021,636 rev
Trending
90-day click momentum
HOMERHYME Hand Towels 12 Pack 25*15 White Microfiber Kitchen Bathroom Hand Towels All-Purpose Quick Dry Lint Free Soft Absorbent Bulk Checkered Washcloth Bath Towels for Travel Gym Hotel
HOMERHYME$15.394.4★
Avalon Towels Salon Towel - White Hand Towels Bulk Pack of 24 - 100% Cotton Absorbent Spa Facial & Gym Towel for Working Out - 16x27 Inches (Not Bleach Proof)
Avalon Towels$37.004.5★
12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
CYCLXY$13.804.4★
BIOLINEN Salon Towels 24 Pack White 15x25 100% Cotton Hand Towels for Bathroom Bleach Resistant Barber Esthetician Spa Gym Towels Super Absorbent
BIOLINEN$28.934.3★
Amazon Basics Soft and Thick Cotton Hand Towels for Gym Quick Drying 16 x 26 in White 24-Pack
Amazon Basics$37.964.6★
What buyers say about white hand towels bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Quality product reasonably priced”
“Great Deal”
“wash well”
“They are absorbent”
“Nice thickness”
“Perfect size to cover the face as well”
“As described”
“they cleaned so well”
“Holding up well”
What buyers complain about
“Probably the thinnest light weight material Ive ever seen”
“Low quality cheap towels”
“These are falling apart after one wash”
“Thin material”
“Small”
“Not good material”
“They smell kinda weird”
“Not lasting”
“Not absorbent enough”
“Not what is advertised”
Top return reasons
Common questions
- Is white hand towels bulk profitable to sell on Amazon United States?
- The niche generates $106K/yr across 25 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the white hand towels bulk niche?
- 16 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in white hand towels bulk?
- Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.7%.
- When does demand for white hand towels bulk peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the white hand towels bulk niche?
- Listings span $6.94–$82.37; the average listing price is $29.67 (sweet spot $15–$100). The average incumbent carries 10,614 reviews — the moat a new listing must climb.